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This month our panel members answer the question:

How useful is social media for the financial and professional sector?

Lauren Liles Montpelier Chartered Accountants	Social networks bring people together with an opportunity to interact and express opinions – making it an invaluable tool for professional services firms. Social media allows you to go to where your clients are and to find out what they are saying about you, your competitors and the wider industry. read more
Peter Davis RMS PR	Social media is incredibly important for the modern professional. Linked-In is the preferred choice for my clients because it keeps things on a business-like footing and has many useful applications that can assist you with your job. Not having a Linked In profile is like not having a mobile phone number these days. read more
Steve Kuncewicz, Halliwells LLP	Social Media has yet to be fully embraced by the F&P sector, and it's their loss. Web 2.0 platforms and Social Networks provide the opportunity not only to connect to a whole new client base read more
Paul Carruthers, Journey9	“Social media has immense potential for the financial and professional sectors, but I believe that sometimes too much focus is placed on using the channels as just another PR opportunity. Growing up in the 1980’s, I remember an advert with the strapline of “Come and talk to the listening bank” and I think this is a principle that should be at the heart of any social media strategy. read more