Members working together to increase sales through psychology

In professional services, you’ll know that closing the deal is often less about selling and more about the connections you build, from that first networking meeting to sustaining long-term relationships.  Business Psychologists CarterCorson worked with Pro-Manchester members to increase sales through a greater understanding of human behaviour, supporting individuals at that point in their career when the focus shifts from technical expertise to the development of client relationships.

Hazel Carter Showell from CarterCorson worked with Grant Thornton over a number of years to develop the IMPACT programme, which evolved into The Psychology of Selling - intensive development in the psychology underpinning effective selling and relationship management in a practical mix of psychology and real-life application. 

Focusing on professional impact, cold reading personality type and body language, whilst developing interpersonal rapport; this highly popular programme increased reported confidence in selling for one firm from 24% to 76%.  In Aviva 95% of delegates on a Psychology of Selling course agreed or strongly agreed that they sold more as a result of this programme, with one delegate saying “they are the best trainers, on any course, ever”. 

Working in partnership with a wide range of professional service clients, each firm’s version of the programme is tailored to meet the needs of their particular market.  A great example of Members working together to enhance each others’ success!