How useful is social media for the financial and professional sector?

Steve Kuncewicz,
Halliwells LLP






"Social Media has yet to be fully embraced by the F&P sector, and it's their loss. Web 2.0 platforms and Social Networks provide the opportunity not only to connect to a whole new client base (which will only grow over time assuming that the strategy set out in the Digital Britain report continues to be adopted by the new Government) and to get their message out to an exponentially larger audience. In an environment where we are all being forced to consider new business models, the impact and potential of Social Media simply cannot be ignored. It won't make you rich overnight, but it can connect you to your stakeholders like never before."