MC2 creates future-proof brand for Manchester Thunder

Super League netball powerhouse, Manchester Thunder, has partnered with MC2 to develop and launch a bold new brand that reflects the club’s relentless spirit, and supports its journey towards full professionalisation of the sport.

Working closely with Thunder’s leadership, fans, players, community groups and partners, MC2 created a new identity rooted in purpose, pride and progress, designed to reflect the club’s position as a global leader in netball and a true trailblazer in elite sport performance, entertainment and impact.

From strategic positioning and messaging, to the creation of a new visual identity and impactful launch activity, every output helps to capture and build on Thunder’s purpose to change the game. And with its roots firmly in the North of England and an outlook that’s increasingly global, the modern and versatile brand positions the club for its next phase of growth, supporting everything from fan engagement and meaningful partnerships, to community and international impact.

MC2 specialises in working with high-growth businesses by building and maximising value, creating the conditions to drive sales, and developing magnetic employer brands. In addition to Manchester Thunder, the agency has a number of sports brands on its client roster, including Manchester City Football Club, Manchester Originals and Lancashire Cricket Club.

Lucy Giles, Director at MC2, said: “Working with the Thunder team and its wider community has been genuinely inspiring. They’re passionate, fearless and future-focused – a team that never stands still and always pushes the boundaries. This project was about creating a brand that’s fit for the future and is as ambitious as they are.”

Karen Greig, Franchise Director, Manchester Thunder, added: “We’ve always been driven by bold ambition, and now we have a brand that matches our mindset. But thanks to MC2, this is about much more than just a new look. It’s a platform for growth, and a clear statement of who we are, what we stand for, and where we’re going – as we move to shape the future of netball globally.”