What AI says about your brand – and why it matters

Date: Tuesday 3rd March 2026
Time: 12:00 PM - 01:30 PM
Location: Glaisyers ETL, 3 Hardman Street, , M3 3HF
Cost: Free
Categories:
Member Event
Technology
As more buyers turn to AI models like ChatGPT, Claude and Gemini to research vendors, the way brands earn visibility is changing fast.
Traditional search is being replaced by single, AI-generated answers. And in that shift, PR and earned media have become core drivers of visibility and growth.
In this session, we’ll explore what this shift means for your brand:
  • What LLMs actually say about your brand (and your competitors)
  • How AI models choose who to recommend - and why media mentions matter
  • Why PR is now central to brand visibility in AI search
  • What “good signals” look like in a world of LLMs and auto-generated shortlists
  • How to operationalise comms (PR-ops) to influence the right outcomes
We’ll also share new data from over 100,000 buyer-intent AI prompts - including which sources influence AI responses the most.
If you’re a comms leader or a founder and want to understand your brand’s place in an AI-driven buying journey, this session is for you.

About the Speakers:

Claire Williamson Co-founder and CEO - Resonance and Agentcy

Claire Williamson is co-founder and CEO of Resonance and Agentcy, where she works with B2B technology brands, scaleups and investors to understand how influence shapes modern buying decisions.

Her work spans the full buyer journey, from awareness and credibility through to shortlist and selection, across media, content, analyst relations and AI-driven discovery. Claire has advised brands from NEC, to IBM, to Blue Prism on how to earn trust, authority and visibility.

This mix now includes AI-driven disco. She speaks and writes regularly on how PR-Ops and the changing mechanics of influence in B2B.

Hemant Patel Founder & CEO - Anumana

Hemant is the founder and CEO of Anumana, a digital transformation and bespoke AI solutions business.

He has built high performing technology teams and platforms for fast growth organisations, such as Arrow Global and Azzurro Associates.

Hemant founded Anumana to help other fast growth organisations convert their data into an asset, leading businesses to become more data driven in their decision making. Alongside the commercial endeavours of the business, Hemant has developed a social mobility programme – the Anumana Code Academy, delivering free python training programmes to disadvantaged children across Greater Manchester.

Interested In The Event?

If you’re interested in attending, you can book online here.

For any further enquires about this event, contact [email protected]

With thanks to pro-manchester's event partners