Member Spotlight: Sam Thomas, Digital Marketer, Embryo

Introduce yourself

I’ve been working in digital marketing for around 15 years. I have extensive experience in SEO, both technical and strategic, with clients of all sizes, from small local businesses to international retailers. More recently, I’ve been working in the digital analytics space, focusing on tracking, data accuracy, privacy, and keeping clients ahead of the curve to maintain their marketing and campaign data despite significant industry and regulatory changes.

Career highlight

Speaking at Brighton SEO to a very large audience – something completely out of my comfort zone.

Name three words that describe your personality

Curious, focused, probably a bit annoying.

What’s the best thing about pro-manchester?

You’ve got a wealth of knowledge between nearly 300 members so sharing ideas and advice is always welcome.

What are your priorities for 2025?

Making sure clients are kept aligned with the latest tracking changes with a big focus on server-side tracking and maintaining that crucial campaign data for reporting and analysis. That coupled with the continued use of AI to better support all aspects of tracking/reporting.

What do you think are the most important things going on in Manchester at the moment?

The opening of tech hub spaces all over the city. If we’re to rival London in tech startups, we need the right spaces to support them through inception and growth.

Favourite meeting place in Manchester

Ditto Coffee Shop on Albert Square

Are there any particular types of businesses that you would like to meet?

Tech in particular, but it’s great to meet businesses of all types and widen your knowledge and learn from their experiences