Manchester based marketing micro-agency Two AM launches £1,000 package to turn customer success stories into sales assets

Two AM, the B2B customer marketing consultancy co-founded by Alex Mocock and Michelle Smith, has launched a new offering specifically for B2B companies across the tech sector who are yet to invest time and resources in customer stories and case studies. The Two AM Customer Proof Starter Kit is a £1,000 fixed-price package that takes one customer success story and turns it into a full system of sales-ready assets.

Most B2B tech companies are sitting on powerful customer proof they are not using, buried in emails, Slack messages, and in the heads of account managers. The wins are real. The results are there. But the customer proof is not working inside the sales cycle where it belongs. The Customer Proof Starter Kit changes that. Two AM researches and interviews the customer, then writes a professionally crafted customer success story.

The story’s impact is then multiplied, converting a single customer interview into a complete toolkit, which includes:

• A long-form case study
• A sales one-pager
• Three pull quotes which address the objections sales teams hear most
• A LinkedIn-ready social asset
• A sales activation brief that tells the team exactly who it is for and how to use it to shorten the sales cycle

All from one story. All for £1,000.

The Customer Proof Starter Kit is designed as an entry point into Two AM’s broader Customer Advocacy Programme offering, a retainer-based service that identifies your most successful customers, nurtures and strengthens relationships, and gives customers easy ways to recommend you to others. A structured customer advocacy programme that celebrates customer success and makes it easy for clients to refer you is a proven way to shorten the sales cycle and improve sales retention.

Alex Mocock, co-founder of Two AM, said: “Most companies know they should be doing more with customer proof. The problem isn’t willingness, it’s available resources. Nobody has time to chase the story, write it properly, and then figure out how to get the sales team to actually use it. We do all of that in one engagement at a price point that makes it a viable option for many businesses.

Between them, Alex and Michelle at Two AM bring close to two decades of enterprise B2B marketing experience, having previously run customer reference programmes at Red Hat, ServiceNow, Fujitsu and Infoblox.

Find out more at twoam.xy