Online Training: Greenwash Awareness – Communicating Sustainability Credibly
Greenwashing is one of the most significant risks facing organisations communicating on sustainability today.
This CPD-accredited, three-hour interactive workshop equips teams with the knowledge and tools to make clear, credible and compliant environmental claims.
Delivered through discussion, real-world case studies and practical exercises, participants explore what greenwashing is and why it happens. It explores UK and EU regulations shaping sustainability marketing, how to apply practical frameworks when reviewing claims and what good practice looks like across sectors.
The session covers terminology, the regulatory landscape, common greenwashing patterns and how to build internal accountability and uses interactive discussion, real-world case study analysis and practical exercises.
Participants work through examples of greenwashing claims, apply a practical “Clarity, Commitment and Communicate” framework to review sustainability messaging and complete a “Capture and Review” exercise at the end to identify actions for their own organisation.
Participants will leave able to:
- Explain what greenwashing is, why it happens and the legal and reputational risks it creates.
- Identify and apply key UK and EU regulations governing green claims (ASA, CMA, EU Green Claims Directive).
- Recognise common greenwashing patterns and evaluate claims against regulatory standards.
- Apply practical frameworks to review and strengthen sustainability messaging.
- Take actionable steps towards developing a Green Claims Policy for their organisation.
The course also draws on the ASA Green Claims Code, the CMA Green Claims Guidance, and relevant EU directives (Empowering Consumers Directive, Green Claims Directive).
Participants leave with greater confidence in sustainability communications, a clearer understanding of regulatory expectations and actionable steps towards developing a Green Claims Policy.
A CPD certificate is provided on completion.
About the Speakers:
Malin Cunningham is the founder of Hattrick, an award winning b2b communications consultancy and certified B Corp.
A Swedish national with an MA in Public Relations and a Goldman Sachs 10,000 Small Businesses alumni, she thrives on helping businesses balance commercial realities with climate conscious operations.
A board trustee for the UN-recognised Carbon Literacy Trust, Malin is a certified carbon literacy trainer and has developed the first accredited course for sales and marketing teams in the built environment.
She is a frequent speaker, panellist and contributor on how brands can navigate the transition to ‘net zero’ and communicate confidently including BusinessGreen, Better Business Summit and Making Design Circular.
Strong believers in ‘progress over perfection’, the Hattrick team walks the talk and is the current holders of the Good Agency ‘Agency Sustainability Award’. They regularly host free webinars on sustainability and publish guides & original research reports to share business critical insights around the opportunities and threats in the green economy.
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
