Nice demo. But does it actually work? LinkedIn Event by CloudGuard

When: Wed, Jul 1, 2026 | 12:00 PM – 12:30 PM

Where: LinkedIn Live

𝐍𝐢𝐜𝐞 𝐝𝐞𝐦𝐨. 𝐁𝐮𝐭 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤? 𝐇𝐨𝐰 𝐭𝐨 𝐚𝐬𝐬𝐞𝐬𝐬 𝐚𝐧𝐲 𝐜𝐲𝐛𝐞𝐫𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐫𝐮𝐭𝐡𝐥𝐞𝐬𝐬𝐥𝐲

Every cybersecurity vendor has a great demo. Smooth slides, confident answers, a proof of concept that makes everything look effortless. Then you sign. Six months later you’re sitting on a stack of alerts nobody’s acting on, a renewal you can’t justify, and a vendor who’s somehow still the hero of the story.

Fair warning: in this session nobody is going to tell you their product is the answer.

Nobody is going to flash a G2 rating at you. It’s a debate, sometimes an uncomfortable one, between experts who have seen the same patterns play out too many times.

𝐓𝐡𝐞𝐲 𝐰𝐨𝐧’𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚𝐠𝐫𝐞𝐞. 𝐓𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐩𝐨𝐢𝐧𝐭.

“Organisations overspend on technology tools without first building the process and culture to make them work. Security strategy isn’t easy, which is why the ‘more tools’ trap is so easy to fall into.”

𝐖𝐞’𝐥𝐥 𝐠𝐞𝐭 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐦𝐨𝐬𝐭 𝐯𝐞𝐧𝐝𝐨𝐫𝐬 𝐡𝐨𝐩𝐞 𝐲𝐨𝐮 𝐧𝐞𝐯𝐞𝐫 𝐡𝐚𝐯𝐞:

• Why technology without the people and process around it is just acquired intention, and how organisations keep falling for it anyway
• The global brand trap, why defaulting to the biggest name feels safe, and what it actually gets you
• The vendor who becomes the knight in shining armour for a problem they helped create
• Why CISO tenure is killing good security decisions, and what it looks like when someone actually gets it right
• The renewal sitting in your inbox right now, what to do before you sign

𝐘𝐨𝐮’𝐥𝐥 𝐥𝐞𝐚𝐯𝐞 𝐰𝐢𝐭𝐡:

You’ll leave with a handful of questions sharp enough to use in your next vendor meeting, your next renewal, or your next board conversation. Questions that separate a security investment from an expensive mistake.

And if everything goes wrong at 2am, you’ll find out very quickly whether you’ve bought a product, or a partner.