Proposing with Power: Making it Easy for Buyers to Say Yes
Win client confidence with compelling proposals, persuasive presentations, and buyer-centred influence.
Overview
Successful sales conversations, presentations and proposals are rarely won on product knowledge alone. The ability to communicate value clearly, understand buyer priorities and present a compelling case for action can make all the difference.
Proposing with Power is a practical and engaging workshop designed to help sales professionals strengthen their influence throughout the sales cycle. Participants will learn a straightforward framework for building persuasive presentations and proposals that focus on what matters most to buyers: their challenges, priorities, desired outcomes and reasons to act.
The session combines practical sales techniques with the Insights Discovery Sales Effectiveness framework, helping delegates understand their own selling style and adapt their approach to different buyer preferences. Through interactive discussion, practical examples and immediately applicable tools, attendees will leave with greater confidence, stronger communication skills and a clearer strategy for winning business.
Who Should Attend?
This workshop is designed for:
- Sales professionals at all levels
- Business development managers
- Account managers
- Client-facing consultants
- Sales leaders and team managers
- Anyone responsible for influencing, pitching, presenting or winning new business
No prior knowledge or experience is required.
What You'll Learn
By attending this session, you will be able to:
- Structure presentations and proposals around buyer value, making your message clearer and more compelling.
- Recognise your natural selling preferences and understand how they affect client interactions.
- Identify and adapt to different buyer styles using the Insights Discovery colour model.
- Use persuasive language and influence techniques to increase engagement and credibility.
- Apply practical tools to strengthen proposals, differentiate your offer and improve sales outcomes.
Schedule
09:30 - 09:50
Welcome, Introduction and Objectives: Set the scene, clarify outcomes and define personal objectives.
09:50 - 10:30
Your Personal Selling Preferences: Explore your natural selling style, strengths and potential blind spots using Insights Discovery*
10:30 - 10:45
Coffee Break
10:45 - 11:00
Understanding Buyer Preferences: Learn how different buyer styles influence decision-making and engagement.
11:00 - 11:45
Structuring Presentations and Proposals for Impact: Build compelling presentations and proposals that communicate value, differentiate your offer and influence decisions.
11:45 - 12:00
Language, Influence and Persuasion Techniques: Apply practical communication techniques to build credibility, confidence and buyer engagement.
12:00 - 12:30
Commitments and Q&A: Capture key takeaways, create an action plan and discuss questions.
About the Speakers:
With over 20 years of strategic learning and development experience, Paul specialises in helping businesses improve leadership, team and sales performance by changing how people think, behave and apply skills in the real world, rather than relying on one-off training. His practical approach focuses on identifying capability and behaviour gaps, aligning development with commercial priorities, and embedding lasting behavioural change through coaching, real-world application and accountability. The result is stronger leaders, higher-performing teams and sustainable performance improvement.
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
