Valto selects Entyce Creative to develop new brand identity

Digital infrastructure specialist, Valto repositions itself as it enters its next phase of growth, with a rebrand by creative agency, Entyce.

Valto, the digital infrastructure specialists helping businesses work smarter, faster, and more cost-effectively, has unveiled a new brand identity, developed by creative agency, Entyce Creative.

Founded in 2017, Valto has built a reputation for transforming how organisations manage their digital operations. As the business has grown, so has its ambition, prompting the need for a brand that could keep pace.

Valto approached Entyce for more than a visual refresh, seeking a refreshed brand proposition that reflected where the business is headed, the strength of its client partnerships and its drive to stay at the forefront of an industry that never stands still.

At the heart of the new identity is a single guiding idea: Keep ahead of tomorrow, built on three pillars:

• Keep — an ongoing partnership that delivers continuous clarity
• Ahead — better decisions, faster execution, real competitive advantage
• Of tomorrow — a future-ready workplace that evolves as technology does

The rebrand is underpinned by four core values and a tone of voice designed to feel clear, energetic, and confident, while preserving the collaborative spirit at the heart of how Valto works with clients.

Hugh Valentine, CEO and Founder at Valto, said:

“Valto was built on a simple belief: that businesses do their best work when they’re not held back by their own technology. This rebrand reflects how far we’ve come since 2017, and it’s a statement of intent about where we’re going next. I’m proud of the entire Valto team for continually delivering for both the business and our clients, and thankful to the Entyce team for their vision.”

Entyce Creative said it is proud to have been selected by Valto for the rebrand and is looking forward to continuing the relationship in the coming months.