23 for 23!
This event is in collaboration with the Creative, Digital & Media Committee and Spark by Bruntwood Works.
Spark is Bruntwood's Business Support programme which focuses on sparking growth, ideas and connections for the businesses in our buildings and cities. Find out more about the programme here.
What are the essentials you need to consider when planning your creative, digital and media activity for 2023?
Next year is shaping up to be a challenging one for business as they battle against a backdrop of market volatility, financial uncertainty and the resulting reduction in consumer confidence and spend. When faced with tough times, it can be important to go back to basics and ensure that you are planning and delivering the right things, to the right people at the right time. Get the essentials right, and the rest can more easily fall into place.
This event will highlight the 23 essentials you need to consider in planning your 2023 marketing activity. Covering creative, digital, media, resources, revenue and risk, our speakers will offer insights and advice to those who may not have a high level of marketing experience or sufficient in-house resources to effectively plan and deliver a solid marketing performance that can mean the difference between success and failure in the year ahead.
About the Speakers:
Clair Wescott, managing director of Fresh Digital, has been a leading figure in the Manchester digital industry for almost 20 years. From leading large teams to delivering on digital strategy, mentoring and being a pioneer for digital change.
Clair has worked closely with development teams at Google to help shape products, worked with some of the largest brands to create innovative campaigns that deliver on objectives, and built up her own in-house teams of experts to help her on the way.
Clair is also the Chair of the pro-manchester Creative, Digital & Media Committee.
Jo comes from a global advertising agency background.She understands the importance of strategic campaign work and its placement in equal measure. Jo has worked across a multitude of both B2C and B2B client sectors, delivering through-the-line campaigns for the likes of: Britannia Building Society, Magnet Kitchens, DAF Trucks, Thomson Reuters and smaller SME businesses. At Truth, Jo has worked across a diverse range of industries to support TTL campaign work, including but not limited to: The Authentic Food Company, M247, Newcastle University London, University Academy 92, Shaws of Darwen and GC Aesthetics. Jo is adept at understanding the wider strategic business objectives,ensuring an integrated campaign supported by research, insight and media planning can maximise its effectiveness and ROI.
Sarah has 28 years experience in Marketing and started her ﬁrst agency, Ninety Degrees, at the age of 24, which was based on King Street in Manchester. On selling that business in 2005, Sarah looked after key clients strategically and completed an MA in Fine Art at the University of Central Lancashire, Preston. In 2012 she established her current agency, Latitude which combines strategic marketing with high creativity for blue chip clients. Latitude and its sister business Longitude Art Gallery provide one creative, dynamic space. Delivering ROI and establishing long term relationships are a key focus of their unique approach. In 2018 Sarah underwent a year of International Business Mentoring and travelled to China and Japan to see and learn from world leaders and their philosophy of business.
Oliver Golding is Manging Partner for Mediaworks, overseeing revenue growth, client relationships and partnerships for the group across the North West. Oliver is an internationally experienced communications, marketing and digital leader specialising in transformational change and delivery and driving digital performance for growth.
He leads the teams on the strategic direction for the North West region, ensuring his teams deliver exceptional advice, solutions, and value to clients.