Beyond the Fit-Out: Designing for People, Performance and Place
Too often, design is brought in at the end of a project — once the major decisions have already been made. But when design thinking is part of the conversation from the start, it can shape not just how a space looks, but how it works, how people feel in it, and how well it performs for the business behind it.
This session will explore what happens when design, operations, and development come together earlier in the process — and why that matters. Expect an open conversation around how space influences everything from brand experience and customer behaviour to team culture and long-term commercial success.
Perfect for developers, project managers, hospitality teams, coworking operators, and commercial leaders — this event will offer insight into how to get more value from your spaces, through smarter collaboration and more human-led design thinking
About the Speakers:
Rachael is the founder and Creative Director of With Rachael, an interior designer with over 12 years’ experience across hospitality, leisure, and brand-led environments. Her work sits at the intersection of design and strategy, helping businesses shape spaces that not only look good, but perform commercially and connect meaningfully with the people who use them.
Known for her research-led, people-first approach, Rachael partners with clients to create spaces that align brand, behaviour and business goals. Whether it’s a hotel lobby, a neighbourhood bar or a coworking lounge, her focus is always on purposeful design that delivers long-term impact.
Interested In The Event?
If you’re interested in attending, you can book online here.
