Creative That Converts: Digital with Impact (Bolton)
Attention is expensive, algorithms are unpredictable, and audiences are harder to reach, yet brands still need to grow. This event is for Greater Manchester teams who want digital marketing that performs and creativity that cuts through.
We’ll explore what’s working today across paid, organic and owned channels, including content that builds trust, creative that drives response, and measurement that proves impact when budgets are under scrutiny. Expect actionable ideas on sharpening your proposition, building campaigns around real audience insight, and connecting brand activity to revenue outcomes. Ideal for marketing leaders and growth teams who need better results without simply spending more.
About the Speakers:
Over the last 15 years, James has worked in B2B commercial growth, having been a Head of Sales, Growth Director, Chief Commercial Officer and Board Director.
He’s done the selling, the relationship building, trained teams, managed complex pipelines and most importantly put scalable growth systems in place.
Now he supports B2B companies across New Business, Marketing and Client Growth.
Dane Longden is a Lecturer in Digital Marketing at the University of Greater Manchester, with a particular research interest of emerging digital marketing strategies.
Dane leads the Entrepreneurship Clinic, an initiative within Greater Manchester Business School, that connects students with local organisations through live, outcome-based projects. The Clinic gives students the opportunity to apply their learning to real business challenges while developing practical skills and evidence of experience for future employment. This is an ongoing initiative and started as a result of his research into education’s impact on social mobility outcomes.
Alongside teaching, Dane has provided Digital Marketing Consultancy services to businesses and influencers across the UK, North America and Australia for over 6 years spanning website analytics, content creation for social media and managing corporate events, having worked with clients such as LinkedIn and SUEZ.
Matt Tomkin is the founder and CEO of Tao Digital Marketing, a Bolton-based search marketing agency specialising in organic search, paid search and content marketing, helping businesses win more leads and greater online visibility.
Over the past decade-plus, Matt has started, grown and sold multiple businesses across different industries, giving him a rare, well-rounded view of what actually drives business results, not just marketing metrics. That mix of hands-on entrepreneurship and deep SEO expertise means he treats search as a lever for real business growth, not a technical checkbox.
A regular speaker at business events, Matt shares practical insight on AI, SEO and content marketing alongside honest, first-hand lessons from years of building and exiting companies. Expect the same directness in his session on AI Search: what’s actually changing in how people find businesses online, and what B2B marketers need to do about it.
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
