How a customer’s image can influence credit risk assessments
This member event focuses on work that Stuart has undertaken into the susceptibility of experienced bankers to be influenced (primed) by a customer’s image.
The research sought to test behavioural economic theory and was undertaken by testing the responses of Bank Relationship Managers to a number of customer scenarios.
The results begin to illuminate some predicable errors made by professionals and starts to offer insights into how to mitigate them.
About the Speakers:
Stuart Finnerty is a Senior Lecturer in Finance at Manchester Metropolitan University Business School. Stuart recently joined academia after spending 20 years working in the financial sector. Much of this time was spent leading teams and directly delivering for both SME and personal customers. Most recently, he was the Director for Business Banking for NatWest in Cheshire.
Interested In The Event?
If you’re interested in attending, you can book online here.