Integrating Business Development & Marketing to maximise results
In many SMEs, sales and marketing operate separately—working towards the same goals but pulling in different directions. The result? Missed opportunities, inconsistent messaging, and stop-start growth.
In this energising, no-fluff session, Kathryn Bistacchi—Director at Definition Consulting—shares what it really takes to align your business development and marketing efforts to deliver measurable, commercial impact. With experience helping UK SMEs turn strategy into sales, Kathryn will show you how to bring clarity, consistency, and accountability to your commercial function.
Whether you're a founder, commercial lead, Business Development or Marketing manager, you’ll gain practical insight into:
• The difference between activity and effectiveness—and how to focus on what moves the needle
• Why alignment is essential for consistent lead generation and stronger client relationships
• How to use content, outreach and data more strategically to drive results
• What integrated business development looks like in a growing SME
Expect clear takeaways, practical tools and thought-provoking examples. This is for leaders who are ready to break out of the ‘busy-but-not-growing’ cycle—and build a strategy that delivers
About the Speakers:
Kathryn Bistacchi is a seasoned sales and marketing strategist with over 20 years of experience helping businesses accelerate growth.
As Co-Founder and Director of Definition Consulting, she partners with ambitious businesses to drive revenue through targeted, results-driven marketing and business development strategies.
Since launching Definition Consulting in 2016, Kathryn has worked with owner-managed businesses and mid-sized enterprises across professional services, finance, manufacturing, and tech. Whether acting as an outsourced
marketing department or supporting in-house teams, her expertise lies in crafting and implementing strategies that deliver measurable results.
Well-known in the North West professional business community, Kathryn has built an enviable client base both in the UK and internationally. She firmly believes in the power of fully integrated sales and marketing—not just creating campaigns, but ensuring they are followed up, analysed, and optimised for success. In addition to her work with businesses, Kathryn is a Non-Executive Director for Beyond Barriers, a social enterprise committed to breaking down obstacles and creating opportunities for individuals and communities. This role reflects her passion for using strategic thinking and communication to drive meaningful impact beyond the corporate world
With a strong commercial mindset and a passion for strategic marketing, Kirsty has
built a reputation as a trusted advisor to both SMEs and blue-chip companies. Her approach is rooted in understanding the full business context before diving into creative execution—ensuring that every campaign is not only engaging but also delivers measurable ROI.
At Definition Consulting, Kirsty and her team bridge the traditional gap between sales and marketing. By combining these functions, they help clients focus on scalable growth through joined-up strategies that work in the real world. Whether it’s brand development, digital campaigns, or strategic planning, Kirsty brings clarity, creativity, and commercial acumen to every project.
Her early career managing large B2B brands laid the foundation for her deep understanding of integrated marketing.
Today, she applies that expertise to help clients thrive in competitive markets, delivering tailored solutions that generate leads, build brand equity, and convert opportunities into revenue
Interested In The Event?
If you’re interested in attending, you can book online here.
