Online Training: How to negotiate business and influence people

Date: Friday 25th September 2026
Time: 09:30 AM - 12:00 PM
Location: Zoom - Link to be shared, , ,
Cost: £125 Member / £175 + VAT non-member
Categories:
Skills
Skills, Education & Training

Part of the Sales Geek x Pro Manchester training series, negotiation isn’t about winning at all costs, it’s about creating outcomes where everyone leaves the table satisfied.

In this engaging session, we’ll explore both the science and the art of influence. You’ll learn how to use persuasive language to strengthen your pitch, apply proven psychological principles, and confidently move through each stage of the negotiation process.

With practical tools, interactive exercises, and real-world scenarios, this course will help you transform difficult conversations into collaborative agreements and turn obstacles into opportunities.

You’ll learn how to:

  • Use persuasive wording to shape conversations and strengthen your proposals
  • Apply the six principles of persuasion (reciprocity, scarcity, authority, consistency, liking, consensus) to your sales approach
  • Navigate the five stages of negotiation with confidence
  • Discover and apply your BATNA (Best Alternative to a Negotiated Agreement)
  • Spot and overcome the most common negotiation blockers

Who’s it for?
Sales professionals, business leaders, entrepreneurs, and anyone who needs to influence and negotiate as part of their role. Whether you’re closing deals, managing partnerships, or navigating internal agreements, this session will give you the edge.

About the Speakers:

David Mercado Sales Director - Sales Geek

David is  South African born, He has more than 20 years senior sales experience, managing local and global accounts, developing new markets and establishing successful new revenue streams from the USA to the Middle East. A successful sportsman, David played baseball in the 2003 Big League World Series and was scouted by the Atlanta Braves. After injury curtailed his ambitions to play in MLB he went on to play for GB and now plays recreational golf as a low single figure handicapper. So if you need help with your sales pitching, there is literally no one better placed. He will cover all your bases and help turn your prospects into home run clients!

Interested In The Event?

If you’re interested in attending, you can book online here.

For any further enquires about this event, contact [email protected]

With thanks to our Partners: