Online training: Objection handling like a sales geek

Date: Friday 17th July 2026
Time: 09:30 AM - 12:00 PM
Location: Zoom - Link to be shared, , ,
Cost: £125 Member / £175 + VAT non-member
Categories:
Skills
Skills, Education & Training

Part of the Sales Geek x Pro Manchester training series, objections aren’t roadblocks, they’re stepping stones.

Hearing “no” can feel like the end of the road, but in reality, objections are often a sign of interest. They show that a customer is engaging, testing, and searching for reassurance. The best salespeople know how to lean into objections, uncover what’s really going on, and turn challenges into chances to build trust.

In this dynamic session, you’ll explore the psychology behind objections and learn proven methods to handle them effectively. From practical objection-handling frameworks to simple questioning techniques, you’ll leave with the skills and confidence to navigate even the toughest conversations.

You’ll learn how to:

  • Understand why objections happen and how to interpret them
  • Spot the difference between a true objection and a simple obstacle
  • Apply practical objection-handling frameworks such as C.R.U.S.H, EAR, and Feel-Felt-Found
  • Reframe challenges as opportunities to demonstrate value and build stronger relationships

Who’s it for?
Sales professionals, entrepreneurs, and business leaders who want to become more resilient and persuasive. If you want to stop fearing objections and start using them as fuel for better conversations, this session is for you.

About the Speakers:

David Mercado Sales Geek (Manchester) - Sales Geek

David is our South African born Geek. He has more than 20 years senior sales experience, managing local and global accounts, developing new markets and establishing successful new revenue streams from the USA to the Middle East. A successful sportsman, David played baseball in the 2003 Big League World Series and was scouted by the Atlanta Braves. After injury curtailed his ambitions to play in MLB he went on to play for GB and now plays recreational golf as a low single figure handicapper. So if you need help with your sales pitching, there is literally no one better placed. He will cover all your bases and help turn your prospects into home run clients!

Geek Value: Be Brave! (it had to be really)

Interested In The Event?

If you’re interested in attending, you can book online here.

For any further enquires about this event, contact [email protected]

With thanks to our Partners: