Online Training: Standing Out in a Crowded Market
Ever felt like you’re working twice as hard just to stand out in a crowded market?
Or wondered why some pitches instantly land… while others barely make a ripple?
This lively, interactive session is all about helping you not just sell. You’ll get hands‑on tools to uncover your true value, communicate it with impact, and present it in a way that makes customers sit up and pay attention. Expect to move beyond features into benefits, tap into emotive language, and shape a value proposition that resonates deeply with every prospect you meet.
You’ll learn how to:
- Identify your CURE — the core of what makes your business valuable
- Understand different types of value and use them to influence decisions
- Turn features into customer‑focused benefits that spark desire
- Use emotive language and the “Which Means” formula to bring your value to life
Who’s it for?
Sales professionals, business owners, and anyone who needs to stand out from the competition. Whether you’re selling products, services, or ideas, this session will help you refine your value proposition and make it impossible to ignore.
And yes — it will be fully interactive, with real‑time exercises and audience participation designed to help you practice what you learn and apply it immediately.
Feedback from 2025
“A brilliant, high‑energy session that sharpened my selling fundamentals and reframed how I think about value.”
“Loved the pace and clarity — a great reminder of the power of benefits over features.”
“Matt made the session fun, practical and genuinely thought‑provoking. I’m already reworking my value proposition.”
About the Speakers:
David is South African born, He has more than 20 years senior sales experience, managing local and global accounts, developing new markets and establishing successful new revenue streams from the USA to the Middle East. A successful sportsman, David played baseball in the 2003 Big League World Series and was scouted by the Atlanta Braves. After injury curtailed his ambitions to play in MLB he went on to play for GB and now plays recreational golf as a low single figure handicapper. So if you need help with your sales pitching, there is literally no one better placed. He will cover all your bases and help turn your prospects into home run clients!
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
