Creating Content That Converts, Not Just Fills Feeds (Stockport)

Josh Kelly is Creative Director and Co-Founder of mtb studios, a Manchester-based video production company working with brands, agencies, and event organisers across the UK.

He leads creative direction and client strategy at mtb studios, working with businesses to turn video into something that actually earns its budget back, rather than just documenting an event or ticking a content box. His focus is on strategy-led work: understanding what an audience needs to see before deciding how it should look.

Jo comes from a global advertising agency background. She understands the importance of strategic campaign work and its placement in equal measure. Jo has worked across a multitude of both B2C and B2B client sectors, delivering through-the-line campaigns for the likes of: Britannia Building Society, Magnet Kitchens, DAF Trucks, Thomson Reuters and smaller SME businesses. At Truth, Jo has worked across a diverse range of industries to support TTL campaign work, including but not limited to: The Authentic Food Company, M247, Newcastle University London, University Academy 92, Shaws of Darwen and GC Aesthetics. Jo is adept at understanding the wider strategic business objectives,ensuring an integrated campaign supported by research, insight and media planning can maximise its effectiveness and ROI.

Jack Leigh is the founder and Managing Director of Eight Engines, the Manchester creative production company named Production Company of the Year at the 2026 Prolific North Champions Awards. After beginning his career on major film and television productions including Fast & Furious, Skins, ’71 and Northern Soul, Jack built Eight Engines to combine cinematic storytelling with commercial strategy. The company has produced campaigns for brands including Specsavers, Google, Meta, Sony Pictures and Transport for Greater Manchester, with work generating millions of views, increased engagement and demonstrable sales impact. He specialises in creating content that earns attention and moves audiences to act.

Molly is Campaign Performance Manager at MountDigital, where she helps businesses turn marketing activity into measurable commercial growth.

With particular experience in complex, high-value sales cycles across property, cyber security and technology sectors, she connects the dots between audience behaviour, campaign data and business objectives. Her focus is on understanding what influences customer decisions and using those insights to ensure marketing investment delivers ROI.

Alongside leading client campaigns, Molly helps shape agency-wide performance standards and best practices, supporting businesses to stand out in crowded markets and win more of the opportunities that matter most.

I’m Clem, the Head of Production at Fork The Waffle, the creative division of CNS Media, a UK advertising and media agency. I’ve spent 13 years helping to craft TV commercials across every budget level and 360 campaigns from concept through to delivery. My role at the agency sits at the intersection where creative ambition meets real-world constraints, and I care as much about the strategic thinking behind a campaign as I do about getting it made properly.