Creating Content That Converts, Not Just Fills Feeds (Stockport)
Most digital activity looks busy but delivers very little. More content, more channels, more spend, yet results don’t always follow. This session is designed for Greater Manchester businesses that want to move past the noise and focus on what actually drives engagement, leads, and growth.
We’ll break down what’s working right now across content, paid media, and brand, using real examples to show how small changes in messaging, creative, and targeting can significantly improve performance. You’ll learn how to spot where your current activity is underperforming, how to create campaigns that connect with the right audience, and how to measure what really matters.
You’ll leave with practical ideas you can apply immediately, whether that’s refining your proposition, improving campaign performance, or getting more return from your existing budget. If your digital activity feels busy but not effective, this session will help you reset and refocus on what delivers real results.
About the Speakers:
Jo comes from a global advertising agency background. She understands the importance of strategic campaign work and its placement in equal measure. Jo has worked across a multitude of both B2C and B2B client sectors, delivering through-the-line campaigns for the likes of: Britannia Building Society, Magnet Kitchens, DAF Trucks, Thomson Reuters and smaller SME businesses. At Truth, Jo has worked across a diverse range of industries to support TTL campaign work, including but not limited to: The Authentic Food Company, M247, Newcastle University London, University Academy 92, Shaws of Darwen and GC Aesthetics. Jo is adept at understanding the wider strategic business objectives,ensuring an integrated campaign supported by research, insight and media planning can maximise its effectiveness and ROI.
As Campaign Performance Manager, I focus on improving and scaling paid media performance. Alongside working with my own clients, I provide agency-wide support to enhance campaign strategy, optimisation practices, and performance standards, driving stronger results and consistent delivery.
Before joining in 2023, I completed an MSc in Digital Marketing, building a solid foundation in data-driven decision-making. I naturally progressed into a performance-focused role, driven by my enthusiasm for interrogating data and implementing informed optimisations that deliver measurable impact.
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
