Creating Content That Converts, Not Just Fills Feeds (Stockport)
Most digital activity looks busy but delivers very little. More content, more channels, more spend, yet results don’t always follow. This session is designed for Greater Manchester businesses that want to move past the noise and focus on what actually drives engagement, leads, and growth.
We’ll break down what’s working right now across content, paid media, and brand, using real examples to show how small changes in messaging, creative, and targeting can significantly improve performance. You’ll learn how to spot where your current activity is underperforming, how to create campaigns that connect with the right audience, and how to measure what really matters.
You’ll leave with practical ideas you can apply immediately, whether that’s refining your proposition, improving campaign performance, or getting more return from your existing budget. If your digital activity feels busy but not effective, this session will help you reset and refocus on what delivers real results.
About the Speakers:
Jo comes from a global advertising agency background. She understands the importance of strategic campaign work and its placement in equal measure. Jo has worked across a multitude of both B2C and B2B client sectors, delivering through-the-line campaigns for the likes of: Britannia Building Society, Magnet Kitchens, DAF Trucks, Thomson Reuters and smaller SME businesses. At Truth, Jo has worked across a diverse range of industries to support TTL campaign work, including but not limited to: The Authentic Food Company, M247, Newcastle University London, University Academy 92, Shaws of Darwen and GC Aesthetics. Jo is adept at understanding the wider strategic business objectives,ensuring an integrated campaign supported by research, insight and media planning can maximise its effectiveness and ROI.
Molly is Campaign Performance Manager at MountDigital, where she helps businesses turn marketing activity into measurable commercial growth.
With particular experience in complex, high-value sales cycles across property, cyber security and technology sectors, she connects the dots between audience behaviour, campaign data and business objectives. Her focus is on understanding what influences customer decisions and using those insights to ensure marketing investment delivers ROI.
Alongside leading client campaigns, Molly helps shape agency-wide performance standards and best practices, supporting businesses to stand out in crowded markets and win more of the opportunities that matter most.
I’m Clem, the Head of Production at Fork The Waffle, the creative division of CNS Media, a UK advertising and media agency. I’ve spent 13 years helping to craft TV commercials across every budget level and 360 campaigns from concept through to delivery. My role at the agency sits at the intersection where creative ambition meets real-world constraints, and I care as much about the strategic thinking behind a campaign as I do about getting it made properly.
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
