Spark Growth: Digital Strategies for Stagnant Markets

Date: Thursday 6th June 2024
Time: 08:30 AM - 10:00 AM
Location: Open Kitchen, The People's History Museum, Left Bank, M3 3ER
Cost: £20 non-member / FREE member
Categories:
Creative Digital and Media
Member Event

In today's dynamic business landscape, organisations often find themselves operating within stagnant markets, where growth seems elusive. However, with the right blend of digital, media, and creative strategies, it's possible to breathe new life into these markets and unlock untapped potential.

This panel session explores the transformative power of leveraging digital, media, and creative approaches to revitalise stagnant markets. It delves into the strategic framework required to identify opportunities, engage consumers, and drive sustainable growth. Specifically:

• Market Analysis
• Digital Opportunities
• Media Engagement
• Differentiation and Brand Building

About the Speakers:

Jo Scott Founder & Group Managing Partner - Truth Creative

Jo comes from a global advertising agency background.She understands the importance of strategic campaign work and its placement in equal measure. Jo has worked across a multitude of both B2C and B2B client sectors, delivering through-the-line campaigns for the likes of: Britannia Building Society, Magnet Kitchens, DAF Trucks, Thomson Reuters and smaller SME businesses. At Truth, Jo has worked across a diverse range of industries to support TTL campaign work, including but not limited to: The Authentic Food Company, M247, Newcastle University London, University Academy 92, Shaws of Darwen and GC Aesthetics. Jo is adept at understanding the wider strategic business objectives,ensuring an integrated campaign supported by research, insight and media planning can maximise its effectiveness and ROI.

Rosa Mitchell Business Director - connective3

With over nine years’ experience in digital PR and content creation, as Business Director, Rosa oversees connective3’s Manchester office, managing a large team of creative professionals. In her career, Rosa has worked across a variety of different projects, from stand-alone campaigns to long-term strategic roadmaps, for brands including Nike, Manchester Metropolitan University, Stena Line, and Ann Summers. She combines her analytical skills with her love of creativity to create concepts that work for many industries, including e-commerce, finance, law, and travel.

Clare Moorhouse Founder - Moorhouse Digital

Clare is a digital marketing and lead generation expert with 25 years’ experience in SEO, Content Marketing, and B2B lead generation.

She has worked in-house as Marketing Director for large corporates and for one of the top B2B marketing agencies in the UK before setting up her own Digital Agency, Moorhouse Digital, in 2016.

Whether you’re looking to generate more leads from your website, build a scalable and predictable sales funnel, or create content that converts, Clare has the experience and know-how to adapt the right digital strategy to suit your current situation, budget, and objectives.

 

Peter Dickinson Founder / Co-Founder - KUB/Vyzion International

Peter Dickinson is the Founder of KUB and Co-Founder of Vyzion International. He is also a long established business coach and digital marketer and has worked with over 600 businesses from a wide range of sectors over the last 22+ years. Peter has worked with technology for the last 40+ years and holds several degrees including an MBA from the Open University.

Peter and the team launched Vision2Success to help ambitious business owners grow their businesses, disrupt their sectors, and develop a vision that delivers on their goals. Vision2Success offers a range of services, including free workshops, a comprehensive guide to digital marketing in the form of an eBook, free and more in-depth paid online learning, marketing support, and support as outsourced marketing support through our 90-day marketing accelerator programme.

 

Andrew Mirzai Senior Digital Strategist - connective3

Andrew, Senior Digital Strategist at connective3, has successfully delivered growth across some of the UK’s biggest brands, covering a huge range of sectors. With a blend of analytical, creative and strategic skills, Andrew is passionate about aligning your marketing strategy with your business objectives to deliver true performance.

Interested In The Event?

If you’re interested in attending, you can book online here.

For any further enquires about this event, contact [email protected]

With thanks to our Partners: