What AI says about your brand – and why it matters
Date:
Tuesday 3rd March 2026
Time:
12:00 PM - 01:30 PM
Location:
TBC , , ,
Cost:
Free
Categories:
![]()
Member Event
Technology
As more buyers turn to AI models like ChatGPT, Claude and Gemini to research vendors, the way brands earn visibility is changing fast.
Traditional search is being replaced by single, AI-generated answers. And in that shift, PR and earned media have become core drivers of visibility and growth.
In this session, we’ll explore what this shift means for your brand:
-
What LLMs actually say about your brand (and your competitors)
-
How AI models choose who to recommend - and why media mentions matter
-
Why PR is now central to brand visibility in AI search
-
What “good signals” look like in a world of LLMs and auto-generated shortlists
-
How to operationalise comms (PR-ops) to influence the right outcomes
We’ll also share new data from over 100,000 buyer-intent AI prompts - including which sources influence AI responses the most.
If you’re a comms leader or a founder and want to understand your brand’s place in an AI-driven buying journey, this session is for you.
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
