Why brand and reputation matter more than ever – how to report and measure your investment
Brand has always been a key part of any organisation. The way people discover and evaluate a brand has changed significantly, meaning organisations need to shift their approach in order to stay relevant and keep market share.
In this event, we will delve into how reputation not only helps acquisition, but retention too. Looking at key pillars to a successful
integrated marketing strategy for 2026 and beyond.
We will hear from:
- Strategy Director Paul Hadfield on how brands can define their North Star.
- Commercial Operations Director Joel Bransfield on how to report your impact to the board away from channel metrics
- Performance Director Ciaran Fegan on attribution and channel measurement
- Digital Content Director Jess Ingham on how to measure PR and Organic success in a zero click world.
About the Speakers:
Jess is the Digital Content Director at BIG Partnership in Manchester. With a proven track record in creating impactful content and PR strategies that drive positive business outcomes, she is a keen advocate of the power of digital content in the marketing mix. She works with brands to develop meaningful and engaging communication assets, leveraging performance, audience and trend data to craft truly holistic strategies.
Joel sits on the Pro-Manchester Digital and Creative Committee. He has worked within commercial roles for the last 15 years. Most recently leading the growth of a digital agency in the Northwest. Joel has a proven track record of providing solutions for businesses and working with them to grow sustainably and profitably.
Paul heads-up creative strategy at BIG Partnership, one of the UK’s fastest growing independent integrated comms agencies, leading the ‘BIG thinking’ behind integrated brand campaigns for supermarkets, airlines and drinks brands, to healthcare, house builders and deodorant brands.
Previously creative director at Havas UK, his experience includes award-winning work for clients including AO.com, Brewdog, Asda, Kellogg’s, Pringles, TUI and the creative concept behind the launch of the Greggs vegan sausage roll, amongst other campaigns.
I’ve spent the last 15 years working in Paid Media, starting out as a PPC Executive back when AO.com was still Appliances Online. Throughout my career in digital, I’ve had the opportunity to work with some of the UK’s largest brands, delivering multi-channel acquisition strategies and unlocking media potential by establishing robust, profit-based measurement frameworks.
One of the things I love most about the digital industry is that it’s constantly evolving—there’s always a new challenge to tackle. As Performance Director, I’m looking forward to bringing my experience in performance media to help our clients navigate change and to push Big Partnership forward as a leading voice in performance media.
Interested In The Event?
If you’re interested in attending, you can book online here.
