Why you should put story-telling at the heart of comms strategy

Date: Tuesday 7th May 2024
Time: 12:00 PM - 01:30 PM
Location: Colony Fabrica, 269 Great Ancoats St, , M4 7DB
Cost: Free
Creative Digital and Media
Member Event

PR pros are living the dream!

Never has ‘story’ been in such demand to drive media coverage, entice web traffic, build social communities and play the fullest part in raising positive awareness of brands in all sectors.

Sue Souter and Michael Bennett from The Jargon Group host a fireside chat with two/three ‘story superfans’ from its tech and ESG client base to talk about how to create, develop and place the right stories at the right time to grow influence, reputation and sales.

Nothing off limits, story failures, fake news, AI. Put your questions to this experienced panel of story tellers for an honest warts and all on what works to deliver real brand value.

About the Speakers:

Sue Souter Associate Director - Jargon PR

Sue has been working in PR for over 30 years championing storytelling and the power of a unique tale told brilliantly to create brand stand out. A former journalist turned comms strategist Sue applies news principles to content creation to help drive the best possible engagement. With consumer, business to business and now fast-moving tech sector experience at Jargon PR Sue is ideally placed to coach clients and colleagues alike in best practice across owned, earned and shared media programmes.

Michael Bennett, MCIPR Divisional Managing Director - The Jargon Group

An award-winning PR consultant and former newspaper editor with over 30 years’ experience in journalism, PR and marketing communications. He founded and ran specialist sustainability consultancy Pelican Communications for 24 years before being acquired by The Jargon Group in 2022.

Michael has advised a range of environmental, packaging and waste management clients including WRAP (Waste & Resources Action Programme), FCC Environment, the Chartered Institute of Marketing, Apeal, British Glass and McCain Foods.

A graduate of the University of Birmingham, he completed a post-graduate Diploma in Journalism at The City University, London. After editing a twice-weekly paper in Australia he returned to the UK, subsequently completing a CIM Diploma in Marketing.

Paula Castle Brand and Communications Director - Leonard Curtis

Paula has over 25 years’ experience in forward-facing professional services, throughout a career including roles with an RBS asset-based lending subsidiary, London Stock Exchange and Leonard Curtis.

Leonard Curtis are the largest privately-owned provider of restructuring and insolvency, funding and legal solutions in the UK and Channel Islands – pioneering multi-disciplinary problem solving in the SME space.

Paula and the team recently delivered a major rebrand to make it easier to understand  LC’s multiple skill sets, sectoral expertise and geography. A simple ‘Forward with purpose’ market positioning was launched with a clear focus on three key pillars of service.

Adam Nethersole VP of Marketing - KAO DATA

Adam heads up marketing and communications for Kao Data, a leading UK and European developer and operator of industrial scale data centres engineered for AI and advanced computing. Kao Data provides its customers with a secure, scalable and sustainable home for their compute and Adam is responsible for managing the company’s brand-building activities, B2B marketing, public relations and corporate communications. Having worked for more than 20 years across sales, business development, marketing and public relations within technology and sustainability environments Adam has a long track record in creating engaging content and shaping relevant stories to successfully position the products and services he is marketing. Story telling is a key aspect to help communicate the human benefits of industrial scale architecture and underpin the crucial role data centres play in our modern, digital lives

Interested In The Event?

If you’re interested in attending, you can book online here.

For any further enquires about this event, contact [email protected]

With thanks to our Partners: