Why you should put story-telling at the heart of comms strategy
PR pros are living the dream!
Never has ‘story’ been in such demand to drive media coverage, entice web traffic, build social communities and play the fullest part in raising positive awareness of brands in all sectors.
Sue Souter and Michael Bennett from The Jargon Group host a fireside chat with two/three ‘story superfans’ from its tech and ESG client base to talk about how to create, develop and place the right stories at the right time to grow influence, reputation and sales.
Nothing off limits, story failures, fake news, AI. Put your questions to this experienced panel of story tellers for an honest warts and all on what works to deliver real brand value.
About the Speakers:
Sue has been working in PR for over 30 years championing storytelling and the power of a unique tale told brilliantly to create brand stand out. A former journalist turned comms strategist Sue applies news principles to content creation to help drive the best possible engagement. With consumer, business to business and now fast-moving tech sector experience at Jargon PR Sue is ideally placed to coach clients and colleagues alike in best practice across owned, earned and shared media programmes.
An award-winning PR consultant and former newspaper editor with over 30 years’ experience in journalism, PR and marketing communications. He founded and ran specialist sustainability consultancy Pelican Communications for 24 years before being acquired by The Jargon Group in 2022.
Michael has advised a range of environmental, packaging and waste management clients including WRAP (Waste & Resources Action Programme), FCC Environment, the Chartered Institute of Marketing, Apeal, British Glass and McCain Foods.
A graduate of the University of Birmingham, he completed a post-graduate Diploma in Journalism at The City University, London. After editing a twice-weekly paper in Australia he returned to the UK, subsequently completing a CIM Diploma in Marketing.