Sell Smarter, Not Cheaper: Winning the Right Deals in a Slower Market (Salford)
In a market where buyers are more selective and decisions take longer, having a clear and consistent sales approach matters more than ever. This session focuses on how to win more of the right opportunities by improving how you position your offer and manage your pipeline.
We will look at ways to build trust earlier in the process, ask better questions, and keep conversations moving without relying on price reductions. You will come away with practical ideas to improve conversion rates and create a more reliable flow of new business.
About the Speakers:
Nicola is a change consultant and executive coach.As unique as your organisational challenges are, over the past 25 years she’s probably seen something like them. She’s worked with organisations in a wide range of sectors across Europe and Asia to make their goals a reality:
From designing an organisation to deliver their strategy, to helping teams to thrive and achieve their vision.
And from coaching senior leaders to accelerate and nail their goals to creating change confidence so clients can navigate our world of continual change.
Clients have included Knight Frank LLP, Eversheds Sutherland LLP, Brittany Ferries, The Open University and Audi AG.
With over 20 years of strategic learning and development experience, Paul specialises in helping businesses improve leadership, team and sales performance by changing how people think, behave and apply skills in the real world, rather than relying on one-off training. His practical approach focuses on identifying capability and behaviour gaps, aligning development with commercial priorities, and embedding lasting behavioural change through coaching, real-world application and accountability. The result is stronger leaders, higher-performing teams and sustainable performance improvement.
Nikki Freeman is the founder of MindShift, a performance and development business helping organisations close the gap between knowing what to do and actually doing it.
With 19 years of experience in the technology sector, Nikki has seen first-hand how high-performing professionals can be promoted into leadership roles without being given the tools to lead, communicate, influence and manage effectively. This experience led her to create MindShift, which combines neuroscience, psychology, habit change, emotional regulation and accountability to create practical, lasting behavioural change.
MindShift works with organisations across three key areas: leadership, sales and customer service, with a focus on giving people practical tools they can apply in real-world situations.
Nikki is also the founder of TEMPR Media, a boutique speaker and events company, and the creator of A Seat at the Table, a private event series bringing together founders, CEOs and business leaders for honest conversations and meaningful connections.
Her work focuses on high performance, behavioural change and helping people turn knowledge into practical action.
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
