How to Complete Your One Page Sales Plan (Without Overthinking It)

By – Alison Fell – Practice Partner| SalesStar

How to Complete Your One Page Sales Plan (Without Overthinking It)

If you’re leading a sales team or running a business, you already know this: complexity kills execution. The best growth strategies aren’t the ones buried in a 40-slide deck; they’re the ones your team can act on today.

That’s where the One Page Sales Plan comes in.

Used by top-performing sales organisations, it brings clarity to chaos and simplifies execution. Whether you’re a CEO, Sales Manager, or Founder, this approach helps you define priorities, align your team, and move forward with focus.

Here’s how to complete one for your business.

1. Strategic Growth Intent: Start With Direction

Your growth intent is the compass for everything else. It’s not just about where you’re going, it’s about why and how you’ll get there. A strong strategic intent brings focus to your leadership team, alignment to your sales team, and simplicity to your decision-making.

Rather than listing out vague goals, get specific: Are you expanding into new markets? Growing your share of wallet within existing accounts? Launching a new product or service? This section should give your team a clear picture of what kind of growth you are pursuing and the rationale behind it.

Companies that define their intent with clarity tend to move faster and pivot smarter.

2. Know Your Numbers: Clarity Drives Confidence

Most plans fall apart because they lack financial clarity. It’s not enough to say “we want to grow by 20%.” You need to understand where that growth will come from and how each piece contributes to the whole.

Start by reviewing the last 12 months: What revenue came from recurring business? What portion was new? What was lost to churn? Getting honest about these numbers creates the foundation for smarter forecasting.

From there, build out your 12-month and 24-month revenue goals. But don’t stop at the top line. Break it down into forward orders, predictable revenue, new business required, and gaps to close. This breakdown helps you identify pressure points, resource needs, and whether your current team can realistically deliver the target.

3. Leading Activity: Make Success Measurable Before It Happens

Lagging indicators like revenue are important, but they tell you what already happened. Leading indicators are what give you control.

This section is where you translate sales goals into daily and weekly behaviours. For example, if you know your average deal value and close rate, you can calculate how many proposals you need to send. From there, you can estimate the number of meetings needed, and ultimately the outreach volume.

Good sales leaders make these numbers visible and non-negotiable. High-performing salespeople love them because they provide clarity on how to win.

This isn’t about micromanagement. It’s about building predictability.

4. 90-Day Strategic Priorities: Win the Quarter

A year-long plan without a short-term focus is a wish list. This section forces you to zero in on what truly matters right now.

Choose 3-4 strategic priorities that will have the biggest impact in the next 90 days. These aren’t day-to-day sales activities; they are high-leverage moves. Think about launching a new campaign, refining your sales process, hiring a critical team member, or tightening up pipeline discipline.

Every priority here should map back to your strategic intent. It should also be measurable, so you can hold your team (and yourself) accountable.

When you focus on fewer things, executed with excellence, momentum builds fast.

5. Target Marketing: Stop Selling to Everyone

The best sales teams aren’t just good at closing deals. They’re excellent at choosing who to talk to in the first place.

This section defines your Ideal Target Market by sector, geography, company size, and buying signals. It also gets clear on who within those companies you need to speak to. What roles? What level of decision-making authority?

Then we sharpen the message. What are the specific problems you solve for them? What’s your positioning? What are your UVPs (Unique Value Propositions) and USPs (Unique Selling Propositions)?

This isn’t marketing theory, it’s practical sales enablement. When your salespeople know exactly who to target and what to say, conversion rates rise and time-to-close drops.

Final Tip: Simplicity Only Works If It’s Visible

Your One Page Sales Plan isn’t a static document. It’s a weekly tool.

Review it in every sales meeting. Use it to coach. Hold people accountable to it. Celebrate wins that come directly from executing against it.

The companies that use this tool well don’t file it away. They keep it visible. They keep it alive.

Ready to Get Started?

At SalesStar, we’ve developed a proven One Page Sales Plan Template designed to give you immediate clarity on your next 120 days.

It’s simple. It’s practical. And it works.

Download SalesStar’s One Page Sales Plan

SalesStar UK
🌐 Website Contact Form
📧 [email protected]
📞 0161 766 5189