News creates brand awareness and shapes consumer perceptions.
News is a powerful contributor to purchase consideration; and news impacts search, advertising success, sales, reputation and share price in material ways.
Metricomm provides precision insights about the real impact of online media coverage on your audience. We identify the named media and specific content most likely to be influencing consumer behaviour and moving people along the path from consideration to purchase – whether that’s performing searches, visiting your website, watching your broadcasts, responding to your advertising, activating a sale, or choosing your competitors.
Our audience-first approach gives you quantifiable analysis that delivers actionable insights and pass the ‘so what?’ test. Metricomm can help you meet your strategic objectives, achieve sales targets, hone your competitive advantage, refine your communication strategy, retain a key client, and much more.
Metricomm media analysis provides the answers you need when it really matters.