Award-winning author Frank Cottrell-Boyce backs major North West festive book-gifting campaign

Full-service marketing agency Agent has donated £65,000+ worth of books to local children and young people that are most in need since launching All You Read is Love in 2020.  

A leading North West marketing agency is asking local community groups, schools and charities to step forward if they would benefit from a free donation of brand-new books for the children they support this Christmas.

As part of their annual All You Read is Love campaign, Agent, the award-winning full-service marketing agency with studios in Liverpool and Manchester, has donated over £65,000 worth of books to over 5,000 children who need them most, while best-selling author and current Children’s Laureate Frank Cottrell-Boyce has also backed the initiative.

All You Read is Love is a cherished annual tradition for Agent, with support from global book distributor Publiship. For the first time in 2025, the campaign is also backed by multi-award-winning author and screenwriter Frank Cottrell-Boyce and the National Literacy Trust (NLT).

After NLT research found that just one-in-five children read in their free time, Agent is donating thousands of books to ensure as many children and young people as possible wake up to a gift on Christmas morning, to start their reading journeys.

In support of the campaign, author Frank Cottrell-Boyce, author of Millions and Cosmic, said:

“Alongside Agent and my own Reading Rights: Books Build a Brighter Future campaign with BookTrust, I once again call on national and local leaders to come together and make the magic of reading a part of daily life for every child. A book is for life, not just for Christmas!”

Paul Corcoran, Agent CEO and founder, said: 

“We want to work with as many incredible community-facing organisations as possible to gift brand-new books to the children across our region who need them most. We’ll be donating and collecting books from our partners – we need our community organisations to help get them into the hands of children this Christmas.

“All You Read is Love is more important than ever, allowing children to start their reading journey, opening worlds of adventure, development and opportunity.

“This year, we are determined to make it a Christmas to remember for eager young minds. Every child should wake up to a gift under the tree, and if you can help us spread the magic of reading, we want to hear from you!”

To receive a donation of new books, please visit www.AllYouReadIsLove.co.uk or contact [email protected].