Communications Toolkit: It’s Your Move Campaign

Campaign dates: 5 May – 31 August

Intro:
Last year, we launched our ‘It’s Your Move’ campaign platform, where people across Greater Manchester shared their reasons for choosing to cycle, walk or wheel. We showcased real-life stories of individuals who have benefited from Active Travel. They may have gained the confidence to cycle through a training programme or even made friends and connections through joining a walking group.

The purpose of this year’s campaign remains the same, we’re showcasing relatable, real-life stories that will help to break down barriers into active travel. We’re highlighting the benefits of walking, wheeling and cycling, as well as sharing gateways into Active Travel. Ultimately, we want more people to walk, wheel and cycle across Greater Manchester.

The campaign launched at the beginning of May and will run across Paid Social, YouTube, Radio, Organic Social, Influencer, Web and PR until the end of August. Keep your eye out for new case studies as they drop each week!

Campaign Objectives:

• Showcase real-life stories that Greater Manchester residents can relate to, helping to break down barriers into Active Travel and encourage more people to get walking, wheeling and cycling.
• Raise awareness of the gateways into Active Travel, such as: community groups, bike hire schemes, cycle training and improved infrastructure.
• Educate audiences of the benefits of active travel (e.g health, fitness, wellbeing, cost).
Strategic Context:
By 2040, TfGM want 50% of all journeys in Greater Manchester to be made by public transport or active travel, supporting a reduction in car use to no more than 50% of daily trips.

As the weather gets warmer and the mornings and evenings get lighter, there is a higher propensity for people to get active. This Summer, TfGM’s Active Travel Campaign will inspire the people of Greater Manchester through real-life stories to participate in walking, cycling and wheeling across the GM region.

The Ask:
This toolkit provides direct links to posts on Instagram and Facebook, as well as email/newsletter copy to help you promote the It’s Your Move campaign on your own social media channels and among your networks.

We’d be grateful of any support you can provide.

If would like to get involved in the campaign, please email [email protected].

Social Media Copy & Assets:
• Direct links to Instagram posts are included in the table below for ease of re-posting.
• If you experience any issues with the content, please email [email protected]
• Please also consider sharing content from the Bee Network’s social media accounts:
o X: @BeeNetwork
o Facebook: facebook.com/beenetworkgm
o LinkedIn page: linkedin.com/company/transportforgreatermanchester
o Instagram: @beenetworkgm