Digital Marketing Agency, Impression, Expands to the US

New US client wins include Exclusive Resorts and AcquireUp following sustained UK success

British performance marketing agency Impression has expanded into the US market with its first two American clients, following sustained growth in the UK.

The agency launched an office in New York, where its first US clients include members-only luxury travel club operator Exclusive Resorts and financial seminars marketing firm AcquireUp.

Through its partnership with Exclusive Resorts, Impression will aim to boost the brand’s organic SEO to better elevate its products to a high-net-worth audience. Meanwhile, AcquireUp has engaged Impression to assess and hone its marketing strategies by identifying additional channels and integrating AI-driven creative optimisation.

“Launching in the USA is a pivotal milestone in our growth journey that has been fuelled by the momentum of recent client wins with two such great stateside businesses like Exclusive Resorts and AcquireUp” said Mikey Emery, Chief Commercial Officer, at Impression. “We are here to bring our ‘Evidence into Action’ proposition to life for US brands, because in a market this fast-paced, the challenge isn’t lack of data – it’s the speed at which you turn that data into competitive advantage. Our mission is to help clients transform complex insights into clear, commercial strategies that drive long-term impact.”

Impression’s US launch follows a period of sustained success for the company. First founded in Nottingham in 2012, Impression now has three UK offices across Nottingham, London, and Manchester, and works with household names such as Stella McCartney, DHL, Milwaukee and Clarins to unlock growth through integrated performance ecosystems.

In 2025, the agency became the three-time consecutive winner of “Europe’s Large Paid Media Agency of the Year” (2023-2025) and recorded a 27% increase in turnover compared to the previous financial year.

“We wanted to find an agency that had a clear understanding of our business and our membership pool to drive organic commercial success,” said Ben Walker, SEO Manager at Exclusive Resorts. “We were really impressed with Impression Digital’s detailed SEO strategy and high level of collaboration, and we’re super excited to see what we can achieve together.”

Glenn Kawasaki, Executive Vice President at AcquireUp said: “Impression’s forward-thinking perspective combined with their platform expertise and commitment to actionable data-backed recommendations will ensure we’re continuously evolving how we engage our audience. They stood out as a partner who can both challenge and support our strategy – helping us build a more connected, scalable and performance-driven marketing approach.”