Foot Anstey to Host Manchester Event on Influencer Marketing Strategy
10th March 2026, 11:19 am
Foot Anstey will bring together marketing leaders and brand specialists for an upcoming panel discussion exploring how businesses can strengthen their influencer marketing strategies.
Behind the scenes: Elevating your influencer strategy will take place on Wednesday 25 March 2026 from 4:00pm to 6:00pm at Flix, Treehouse Hotel in Manchester. The session will provide insight into the realities of brand and influencer collaborations, including how campaigns are developed, managed and delivered to achieve commercial impact.
Designed for professionals working in marketing, brand teams and general counsel at organisations that currently use or are considering using influencers, the panel will explore what successful influencer partnerships look like in practice, how businesses can effectively manage campaign risks and challenges, and the role emerging technologies such as AI are playing in the evolving creator landscape.
Industry voices on the panel
The discussion will feature a range of perspectives from across the influencer and brand ecosystem:
- Ben Tipple, Communications Director at Co‑op Live
- Sarah Lake, Chief Marketing Officer at Loungers plc
- Melissa Carter, influencer and former EastEnders actor
The panel will be hosted by Alexandra Hammond, Partner at Foot Anstey.
Exploring the future of creator partnerships
Attendees will hear practical insights into how brands and venues are working with creators to engage audiences and build cultural relevance, with real-world examples from major campaigns and organisations.
The session will also examine how companies can structure the right teams, processes and partnerships to move campaigns from concept to delivery, while maintaining authenticity and audience trust.
In addition to the panel discussion, the event will provide an opportunity for attendees to network with professionals across marketing, retail and brand strategy sectors.
Places are limited and early registration is encouraged: Event | Behind the scenes: Elevating your influencer strategy | Foot Anstey
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