Greater Manchester digital agency delivers Alexa AND Google Assistant chatbots for Glasgow airport – an industry first.
23rd November 2020, 3:16 pm
The longest established digital agency in the North West, KMP Digitata (est 1991) has continued its tradition of innovation for clients by delivering a natural language processing (NLP) chatbot on multiple platforms for Scotland’s second busiest airport.
The bot, currently available via Amazon Alexa or Google Nest devices, is part of a wider strategy to deliver a world-class passenger experience within AGS group airports. Key to the bot’s usefulness is the ability to deliver live information on specific departing and arriving flights at Glasgow airport. In addition to this there are a range of other uses including querying live lost property information so travellers can be reunited more easily with items that have been misplaced at the airport, up to the minute security wait times and COVID-19 specific information to help ease passengers’ journey through the airport. Following KMP Digitata’s Human-first approach to digital, each of the initial routes delivered through the chatbot are grounded in a deep understanding of passenger needs and behaviour. The app has been delivered at pace by a cross-function team from AGS Airports and KMP Digitata working together to create, test, refine and release the app to the public in order to help welcome more travellers back to the airport as travel restrictions are eased.
This is the first application of its kind to be released by a UK Airport for the Google Assistant platform and the first Alexa Skill for a UK Airport that offers the user more than just live flight information. It is part of a number of digital services and innovations that will help Glasgow Airport create a world-class digital experience for their passengers.
The applications make use of a number of technologies, including Microsoft Azure Bot Service and Language Understanding (LUIS) and are integrated with content and data from the Airport’s Umbraco content-managed website and other data feeds to help the user with accurate, real-time information. In uncertain times, with many disruptions to travel plans and information changing all the time, it’s important to give users access to information they can count on in a format that is convenient for them to access.
As well as voice-controlled smart speaker devices, the application will soon be able to be accessed using text-based interfaces on Facebook Messenger, WeChat and through the Airport website’s live chat.
KMP Digitata have been working with AGS Airports since December 2014 and have delivered multiple projects for Glasgow Airport and the two other airports in the group, Aberdeen and Southampton Airports. Once usage data has been collected from the new NLP chatbot applications, this data will be used to make improvements and then expand the offering to both Aberdeen and Southampton airports.
Quote from Fraser Ralston, Ecommerce and Digital Manager, AGS Airports
“I’m really pleased with the launch of this new chat bot service for Glasgow Airport. It’s incorporates some really nice functionality but importantly, it’ll help our passengers to have a better travel experience. Our ambition is to deliver a world-class, frictionless digital passenger experience and this project is yet another step towards achieving this.”
Quote from Simon Haven, Managing Director, KMP Digitata
“What the team have delivered here is something exceptional – a deceptively simple, useful, cross platform chatbot that integrates with Umbraco content management system and is something which we hope will make a passengers journey through Glasgow airport easier and stress free. I’m incredibly proud of what we have achieved at such pace, and this is just the beginning.”
Fraser Ralston has recently appeared on our new podcast, the Digitata Decode where he discusses this project among other things. Watch or listen here: https://www.kmp.co.uk/blog/Podcast-1
About KMP Digitata
KMP Digitata is a digital agency based in Stockport, Greater Manchester. In nearly 30 years of operation we have strived to innovate for clients in a manner that is meaningful and useful to the client’s online userbase. As well as significant experience in Airports and Travel, KMP Digitata also serves clients in the Manufacturing and Professional Services sectors in the North West, nationally and internationally. A nimble agency, KMP Digitata understand that digital is about human need. Constantly curious, we conspire with our clients and partners to create digital things that crack complex problems with simplicity and speed.
About Glasgow Airport
Glasgow airport is owned and operated by AGS Airports which also owns and operates Aberdeen and Southampton Airports. It was previously owned and operated by Heathrow Airport Holdings (formerly known as BAA). The airport’s largest tenants are British Airways, easyJet and Loganair, the latter using it as a hub. Other major airlines using Glasgow as a base include Jet2 and TUI Airways.
About NLP Chatbots.
NLP is an applied artificial intelligence (AI) program that helps a chatbot application analyse and understand the natural human language of users without requiring them to input specific terms.