Laura Cameron, Senior Manager, Resonance

Introduce yourself:

I’m Laura, I’m a comms professional (PR, brand, analyst engagement), a Senior Manager and the Northwest Lead at Resonance. We’re a consultancy that helps B2B tech companies tell better stories and get seen in the right places, helping them build the visibility and trust they need to fill their pipeline and convert. I made the move out of London in 2024, and I now live in South Manchester with my partner Callum and (more interestingly) I’ve just recently become a dog mum.

Career highlight:

My career highlight would undoubtedly be launching our Resonance office in Manchester and becoming our regional lead. Resonance has always been a place I’ve felt I can grow and learn (thanks to the fantastic senior team), but to be trusted with a new office, team, and city is an honour I did not foresee. As part of this, my greatest achievement to date has to be hiring our fantastic team up North. I was new to the hiring process when I stepped into this role, and I have to say, as first tries go, it couldn’t have gone much better. I am grateful daily for the fantastic Manchester team we have built.

Name three words that describe your personality:

I’d describe myself as a perfectionist (which sometimes makes me a workaholic), straightforward and ambitious.

What’s the best thing about pro-manchester?

The community. As someone looking to grow their business, connect with peers and with potential clients, there’s really no better way than getting to events, chatting to people and building up your network.

What are your priorities for 2025?

My main focus is on growing Resonance’s presence in Manchester. Whether that is strategising for our new Northern clients, meeting with like-minded comms professionals up here, or (the big one) bringing on new exciting tech businesses as clients.

As a company, we’re also pioneering a new approach we call PR Operations (PROps). It combines consultancy with an end-to-end PR operating platform powered by data and AI. It goes beyond one-off tools: it helps tech brands run PR like a system, making storytelling faster, surfaces insights for strategic decisions, targeting smarter, and impact measurable across the whole buyer journey. This will be huge in 2026.

What do you think are the most important things going on in Manchester at the moment?

Resonance coming up here. I’m just kidding (kind of). I think the Manchester tech scene is seeing huge growth at the moment; there seems to be a new company popping up daily. And we will see more and more of this in the coming months and years.

Favourite meeting place in Manchester?

Probably Haunt Coffee, always good for a work or personal meet-up. Plus, they have coffee AND cocktails!

Are there any particular types of businesses that you would like to meet?

I’m always keen to meet people working in tech (particularly within the comms departments), especially in cybersecurity, fintech, SaaS, or AI. Whether you’re scaling up, launching something new, or just want to chat, I’m all ears.