Manchester Agency Banc Appoints Non-Executive Director

13th May 2022, 2:46 pm

To support its ambitious growth plans and evolving strategic offering, Manchester-based digital marketing agency Banc has appointed its first Non-Executive Director in Fabrice Rodrigue.

Rodrigue has 20+ years’ experience working in top-tier management consultancies including Ernest & Young, Atos, KPMG, Chaucer Consulting and Accenture. Over the years, he’s led, shaped and delivered numerous complex large-scale transformation programmes for a variety of blue chip and FTSE 100 companies.

Rodrigue said of the appointment, “I’m very much looking forward to working with Banc, supporting their go-to-market propositions and making Banc’s services even more relevant in supporting their clients’ marketing transformation journeys.”

Martin Cozens, Managing Director at Banc, said, “The pandemic forever changed the way marketing teams and agencies operate, but with challenging comes opportunity. More than ever we are acting in a consultative capacity, in partnership with our clients to ensure that their digital marketing activity is closely aligned with their short-, medium- and long-term organisational goals.

“Welcoming Fabrice to the business as our first NED represents our commitment to providing a service and value to our clients that matters when they need us most. With Fabrice’s wealth of knowledge and experience at our disposal and our expert product teams in place, we’re better equipped than ever to navigate complex marketing briefs.”

Jonathan Branney, Strategy Director at Banc added, “Fabrice brings to Banc decades’ worth of experience in business strategy and transformation consulting, which adds enormous value to both our own proposition and client outlook.

“In a competitive landscape where brands and businesses are facing greater market pressures than ever before, the need for digital marketing transformation has never been more apparent. We are delighted to welcome Fabrice onboard and look forward to a collaborative relationship that ensures Banc’s offering is well-positioned to support long-standing and impactful relationships which advance our clients’ digital maturity and offer them the maximum competitive edge.”

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