North West’s medium-sized companies plan permanent job losses and business overhaul to survive COVID-19

17th June 2020, 12:00 pm

Date: 17 June 2020

North West’s medium-sized companies plan permanent job losses and business overhaul to survive COVID-19

●                    Mid-sized businesses under pressure with three quarters (75%) of companies having less than six months of cash reserves


Actions taken by businesses in response to the crisis (% of businesses deploying action)

  • 56% – Bringing in new technology
  • 44% – Launching a new product/service
  • 35% – Reducing the number of suppliers
  • 34% – Reducing number of staff
  • 29% – Moving to an online-only model

The region’s medium-sized companies – responsible for the employment of 7.6 million people across the UK[1] – predict they will only survive the impact of COVID-19 by making radical changes to their businesses, according to a survey conducted by accountancy and business advisory firm, BDO.

Nearly two-thirds (64%) expect the jobs they cut now will never come back. This threatens to put into reverse the job growth driven by the UK’s mid-tier, which had created half a million new jobs in the previous 12 months[2].

In the first of a bi-monthly survey of 200 medium-sized businesses – which together represent £3.5 billion in revenues and more than 40,000 employees – BDO’s Re-thinking the Economy explores the impact of COVID-19 on these businesses and their plans for the future.

While 79% expect to recover from the impact of COVID-19, more than half of those (56%) believe their businesses will be fundamentally different as a result. Since the start of the pandemic, 44% of medium-sized businesses have launched new products, and nearly a third (29%) have shifted to a full online-only model.

42% of medium-sized businesses expect revenues to return to pre-COVID levels in less than a year, but the same number believes it will take up to three years for trading to recover. And the immediate future is not without challenges. Three quarters (75%) of mid-tier companies have less than six months of cash reserves. A similar number (76%) expect to continue using the Government’s furlough scheme until the end of October.

The findings also point to a smaller, more domestically focussed mid-tier. 42% of businesses say they have stopped exporting and nearly half (47%) have reduced the number of services and products they offer.

Government measures used during the crisis (% of medium-sized businesses that deployed them):

●                    56% – Covid-19 Corporate Financing Facility
●                    47% – Coronavirus Future Fund
●                    41% – Coronavirus Business Interruption Loan Scheme
●                    36% – Business rates relief
●                    34% – Coronavirus Bounce Back Loan
●                    31% – Coronavirus Job Retention Scheme
●                    17% – Claiming back statutory sick pay
●                    15% – Deferral of VAT payments

The survey also found that Government support has played a key part in business survival. 83% have made use of the Government’s business support measures in some way. 76% felt they’d received adequate support from the Government during the crisis. The Covid-19 Corporate Financing Facility was the most utilised, with well over half (56%) of medium-sized companies drawing from it.

The UK’s overlooked and undervalued economic engine of mid-sized businesses will be at the heart of the UK’s economic recovery.  They must be listened to and supported if we are to speed up recovery.

Commenting on the results, Ed Dwan, head of BDO in the North West said: “The way in which medium-sized businesses in the North West emerge from the pandemic will play a huge part in the recovery of the region’s economy. We know that companies have been hit hard and job losses have been and will be a painful outcome. But it is encouraging to see that medium-sized businesses are confident about their overall prospects and are planning for long-term recovery. They are making swift changes to their operating models to give their companies the best chance possible, with some seizing the opportunity to expand into new areas.

“There is no denying that this will be a long haul and improvements will be gradual. Careful management of the transition to life without Government support will be critical. Medium-sized businesses are saying they are ready to take decisive action and are hopeful they will come through this, returning their businesses to pre-COVID trading levels.”



Accountancy and business advisory firm BDO LLP provides integrated advice and solutions to help businesses navigate a changing world.

Our clients are Britain’s economic engine – ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy.

We share our clients’ ambitions and their entrepreneurial mind-set. We have the right combination of global reach, integrity and expertise to help them succeed.


BDO LLP operates in 17 locations across the UK, employing nearly 5,500 people offering tax, audit and assurance, and a range of advisory services. BDO LLP is the UK member firm of the BDO international network.

BDO’s global network

The BDO global network provides business advisory services in 167 countries, with 88,000 people working out of 1,800 offices worldwide. It has revenues of $9.6bn.


BDO press office:

020 7893 3000

[email protected]

[1] According to research by BDO, mid-sized businesses employ 7.6 million people. This compares to 6.9 million employed by the FTSE 350 and 1.6 million employed by small businesses:
[2] According to the same research, mid-sized businesses had created half a million jobs in twelve months. This compared with 100,000 jobs created by small businesses, while the FTSE 350 saw a reduction of 80,000 jobs:


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