Praetura appoints Entyce to lead creative rebrand

Leading financial services group, Praetura has appointed full service, creative and brand agency, Entyce Creative to lead their brand unification and new website.

The move unites the five Praetura brands; Kingsway Finance, Praetura Asset Finance, Praetura Commercial Finance, Praetura Invoice Finance and Zodeq, each with its own identity and reputation across the UK SME finance market, into one cohesive Praetura brand, designed to better reflect the full breadth of expertise across the group.

Entyce’s remit spans brand strategy, visual identity, messaging and a new website to bring the unified Praetura brand to life. Central to the new positioning is the brand line “Change What’s Possible,” reflecting what Praetura helps its clients and introducers achieve.

The Entyce team has a long-standing relationship with the business, having worked with Praetura brand Zodeq since 2016. This has provided the agency with a decade of building brand and content work alongside the business, and development of real understanding of the industry, its people, and its ambitions. That history and expertise made Entyce the appropriate choice to take on a project of this scale.

Head of Marketing at Praetura, Charlotte Boreham says:

“Bringing five brands together as one is about more than a new look, it’s about showing the market the full strength of what Praetura offers.

Entyce demonstrated a thorough understanding of the market our businesses operate in, as well as the relationship between our team, our introducers, and our clients, which made them the right partner to lead this project. We’re thrilled with the outcome and excited for what’s next.”

Jane Entwistle, Co-Director at Entyce adds:

“We’ve worked alongside Zodeq, and later on Praetura for a decade, so we know how much ambition sits behind this rebrand. Bringing five strong

businesses together under one name is a genuinely exciting brief, and we’re proud to have led it.”

The new brand was first revealed internally at a company-wide meeting to fantastic success, and later to key stakeholders and clients at a celebration event in October.

The brand will continue to be rolled out across all channels, including Praetura’s brand new website, from November.