Royal Doulton and Seventy7 expand partnership into organic social

The heritage homeware brand has appointed the Manchester team of the Creative Content Agency as their new organic social media partner.

Fiskars Group’s brands have trusted Seventy7 with their photographic content for over 5 years. Now they’re retaining the agency to manage their social media presence for one of their best known brands, Royal Doulton, a home and ceramics brand with decades of storied history. The depth of knowledge of the Royal Doulton brand gained through shaping their visual identity and art directing their brand look and feel lends itself perfectly to a bespoke social strategy – one that is closely tied to the ecommerce and marketing photography, but with an identity all its own.

Seventy7 specialises in creative content, combined with a boutique yet full-service agency offering. Spread across three locations in London, Manchester and Mumbai, it’s the Manchester office where the social media team will head the new strategy for Royal Doulton’s brand presence on social.

““In partnership with the Fiskars team we have helped to retain and celebrate the heritage of beloved brands like Royal Doulton, whilst simultaneously providing a modern strategy and brand approach. Moving into the social space is a perfect next step, giving the brand the opportunity to make even more meaningful connections with their audience. ” Billy Henshaw, Group Creative Director at Seventy7

Lisa Marriott-Reynolds – Merchandising Manager at Fiskars added, “Our team has found a real collaborative culture working with Seventy7. We can’t wait to develop this new strategy together and grow our presence.”