Seat Unique confirmed as host of the Official Co-op Live Premium Afterparty for shows including Drake, Chris Brown and Mary J. Blige

Premium ticketing platform Seat Unique will host the Official Premium Afterparty at Co-op Live this July, taking over the venue’s Hideaway lounge following headline performances by Drake, Chris Brown and Mary J. Blige.

As the Official Co-op Live Premium Afterparty host, Seat Unique will welcome guests into the exclusive hidden lounge inside the arena, complete with a private dancefloor, live DJ sets and luxury drinks, in partnership with Armand de Brignac and Moët Hennessy.

The afterparty is part of a wider premium experience that includes access to some of the best seats in the house and entry to the afterparty directly following each headline performance.
Food and cocktails by Hideaway curator Simon Rimmer, celebrity chef and co-host of Channel 4’s Sunday Brunch, will also be available for guests to purchase. More details about the full experience will be revealed soon.

Other premium packages for Drake’s shows go on sale this Friday at 12pm, available through Seat Unique.

As the host of the Official Co-op Live Premium Afterparties, Seat Unique is offering a select number of superfans the chance to attend. The first of these opportunities will be revealed soon – keep an eye on Seat Unique’s social channels for further updates.

Seat Unique has partnered with Co-op Live since the venue opened in May 2024, and recently introduced the Seat Unique Suite as part of its growing international portfolio of curated in-venue hospitality spaces.

Robin Sherry, Founder and CEO of Seat Unique, said:

“Live music today is about so much more than just the headline act. Today’s fans are searching for all-encompassing experiences that begin before the show starts and continue long after it ends.

“Our takeover of the Official Premium Afterparty at Co-op Live brings together exceptional hospitality, some of the best seats in the house and an exclusive afterparty to create an experience for fans to remember. We’re delighted to be deepening our partnership with Co-op Live to make this possible.”

Guy Dunstan, Senior Vice President & General Manager of Co-op Live said:

“Teaming up with Seat Unique to host the Official Premium Afterparty delivers yet another opportunity for fans to truly elevate their live entertainment experience here at Co-op Live. Bringing together our trusted partner and our beautifully curated premium lounge cements the perfect recipe for a world-class party.”

About Co-op Live

Co-op Live is the UK’s newest premier venue located on the Etihad Campus in the heart of Manchester. The 23,500-capacity arena features over 120 nights a year of unique entertainment, emerging as the largest arena in the UK, a testament to the unrivalled partnership between Oak View Group (OVG), City Football Group (CFG), Harry Styles, and Co-op.

Distinguished as a world-class, planet-friendly venue deeply rooted in the local community, Co-op Live is one of the world’s most sustainable and socially responsible venues delivering on Co-op’s vision of a fairer world within the entertainment industry

With an impressive array of food and drink concessions, including bars, premium restaurants, lounges, and club spaces, Co-op Live sets the standard for live entertainment in the music industry today. Venue excellence extends to the innovative ‘Smart Bowl’ design with cutting edge technology and state-of-the-art acoustics, crafted to offer an intimate and immersive sensory experience for all patrons.

Visit cooplive.com, and follow on Facebook, Instagram, LinkedIn, X and TikTok.

About Seat Unique

Seat Unique is a trusted platform that connects fans with official premium tickets and hospitality packages for live events. By collaborating directly with rights holders, the company guarantees exclusive access to the best experiences across sports, music and theatre.

Seat Unique works with iconic venues like London’s Wembley Stadium and the Co-op Live in Manchester, as well as top clubs such as the Welsh Rugby Union and Jacksonville Jaguars UK.

Backed by high profile investors and ambassadors, including Matt Dawson, Richard Flint and Roderik Schlosser, Seat Unique has seen revenue growth of more than 7,921% over the past four years. It ranked 4th in the Sifted 100: UK & Ireland 2024 and 5th in the 2024 Deloitte UK Technology Fast 50.

For more information, please visit www.seatunique.com or contact [email protected]