Truth Launches ‘Media Lite’ to make PR more accessible for SMEs

New PR Package launched in partnership with pro-manchester

Manchester-based creative agency, Truth, has launched Media Lite, a new streamlined PR package designed to make professional communications support more accessible to SMEs.

Developed in response to increasing demand for one-off PR support and the barriers to early PR adoption, Media Lite offers companies a simple, flexible and affordable route into media relations without the need for a long-term retained contract.

The package has been created specifically for small and growing businesses with a story to tell, whether a product launch, milestone achievement, new appointment or business announcement. It provides a focused month-long programme of PR activity designed to generate awareness, media coverage and commercial interest.

The launch is being supported through an exclusive partnership with pro-manchester, with members able to access the Media Lite package at a discounted rate. The package includes:

• Free 30-minute PR consultation
• Bespoke press release creation
• Strategic media outreach
• Coverage monitoring and analysis

Businesses will begin by completing a short enquiry form, allowing the Truth PR team to understand their objectives, audience and story opportunities before arranging a free consultation.

Companies will then receive a tailored proposal outlining PR objectives, messaging, timelines and media strategy before content creation and outreach begins.

Lisa French, PR managing partner at Truth Creative, commented: “Many SMEs recognise the value of PR but often feel overwhelmed by the process or assume agency support is only available through long-term retained relationships. Media Lite has been created to remove those barriers and offer businesses a straightforward, high-quality PR solution that works around their needs.

 “We’ve seen growing demand from businesses looking for support for specific announcements or milestones, and Media Lite allows us to provide strategic and professional communications support in a focused and accessible format.”

 Nicola McCormick, Co-CEO of pro-manchester, added: “Supporting the growth and visibility of our members is a key priority for pro-manchester, and Media Lite offers an excellent opportunity for SMEs to access professional PR support in a practical and affordable way. We’re pleased to be partnering with Truth PR on this initiative and offering exclusive benefits to our membership community.”

 Find out more via the Truth PR website https://www.truth-creative.co.uk/services