Working Harder, Winning the Same: Why Manchester Businesses Need a Sales System Before They Add AI

A free webinar on 10 November will show Greater Manchester business leaders how to build the sales process first and add AI second.

When we asked Business Owners across Greater Manchester how the year is looking as we draw closer to another, the same story keeps coming back. More calls. More meetings. Every activity is pushed up a notch, without win rates moving.

Now AI is being added on top. Too often it lands on a Business Leader and/or sales team with no formulated process underneath it, while IT teams are rightly asking where all that customer data is going.

More activity is not the answer

Alison Fell, Founder of SalesStar UK, says the problem is rarely effort. A weak sales mindset and the lack of a true sales process hold most teams back, and pointing AI at that gap only produces more of the same, faster.

The businesses pulling ahead use AI differently: to coach, to guide the next step on a live deal, and to keep the sales plan in front of the team every week.

What business leaders will take away

In AI-Powered Sales Systems: Building Predictable Revenue for Business Leaders, Alison shows how to combine proven coaching methodology with AI tools, so growth keeps moving forward. Business owners, MDs and sales leaders will learn how to:

• Scale sales leadership without increasing the overhead. Embed consistent coaching and real-time guidance across the team to keep every salesperson operating like a top performer.
• Shorten sales cycles and prevent stalled deals. Equip people with real-time deal insights and immediate next steps, so buyers stay engaged and stalled opportunities reach the finish line faster.
• Use AI in sales without the data headache. Know what to ask before any AI tool touches your customer data.

Alison will demonstrate Ask Penny, the AI sales coach SalesStar uses with clients.

Bring one stalled deal

This is a working session. Attendees are encouraged to bring one real deal that has stalled and apply the ideas to it as they go. A small number of attendees will also be offered a free 30-minute session with Alison to build their own AI-powered sales process live, on their own business: target markets, the next 90 days and the steps in the sales process. They leave with a working first draft.

When: Tuesday 10 November 2026, 11:00am GMT

Format: Live on Zoom, 45 minutes plus live Q&A

Cost: Free. The recording goes to everyone who registers.

Reserve your free place for AI-Powered Sales Systems with Alison Fell.

Register for the webinar

SalesStar: Empowering the North’s most ambitious SMEs to lead through discipline.

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