Sophie Coleman

Sophie comes from a varied marketing background of both brand and agency roles. She understands the importance of strategic, omnichannel marketing and consults on this day to day as a Head of Strategy at Embryo. Sophie has worked across B2C and B2B sectors, delivering multichannel campaigns in-house, for Faith In Nature, Native Communities and smaller SME businesses. At Performance Marketing Agency, Embryo, Sophie works across a diverse range of industries to outline strategies and measure performance. She understands wider strategic business objectives and ensures that marketing objectives complement these, ensuring campaigns are supported by research, insight and media planning, to maximise effectiveness and return.