Nobody can teach you how to network and make genuine connections, but here are some of my tips that I’ve learnt over the years.

1. Don’t actively seek the business

I find that when you approach networking purely to generate business, it’s often the least productive approach. Going in with an open mind allows conversations to flow naturally — and you never know where they’ll lead.

The best connections (and business) are made in relaxed settings, where there’s no pressure or agenda.

Pure Networking by Pro Manchester, are amazing events for this. You get a real mix of people from different sectors and at different stages of their careers, which leads to more interesting and authentic conversations.

2. Think in terms of value exchange

Vanessa Kingori often talks about value exchange — and the value you bring to a conversation doesn’t have to be business-related.
It could be:

• A book recommendation
• A podcast you’re loving
• A funny film you’ve seen recently

Using different conversation starters helps you find common ground. Genuine connections form first, conversations flow naturally, and potential business often follows later.

3. Say yes to opportunities (within reason)

If something excites or interests you, say yes and explore it further — whether that’s an event, meeting, or introduction. You never know what each door will lead to.

Take a moment to think about a time you nearly said no, but went anyway. Looking back at what came from saying yes is a powerful reminder of why this matters.

4. But remember: boundaries are productive

Life happens. Diaries fill up. Energy dips.
If you have meetings or events scheduled but feel drained, ask yourself: Am I going to be present and at my best?

Turning up half-present is counterproductive. It’s okay to reschedule or reprioritise. Make sure your cup is full before trying to fill everyone else’s.

5. Move away from the screen

In a digital world, it’s easy to stay glued to emails and tasks — but people remember experiences, not inboxes.

That’s why businesses host and entertain clients: real-world interactions stick.

• Block out time each week for in-person networking
• Plan ahead so it doesn’t feel rushed
• Don’t forget to factor in time for follow-ups

6. Try the “Walkie Talkie”

I try to move away from Teams and Zoom wherever possible. Walking phone calls are a game changer — you’re more focused, energised, and the outcomes are often better.

A friend of mine calls this the Walkie Talkie.
It works just as well in person too: schedule a coffee and head out for a walk (Manchester weather dependant of course!!).

7. Connect on socials

Always connect on social media after meeting someone in person. It’s a great way to stay up to date with what’s happening in their world without being intrusive.

It also gives you natural conversation starters the next time you meet.

8. Show up for your network

Don’t expect everything and give nothing. Time is precious, and generosity goes a long way.

This applies online too — especially on LinkedIn. Don’t just doom-scroll. Like, comment, share, and support the people in your network.

9. Rethink working from home

With more people working remotely, it’s easy to isolate yourself — but isolation doesn’t grow networks.

I work from different locations rather than from home: restaurants, co-working spaces, coffee shops. Being around others creates energy and opportunity.

Many businesses are also trying to encourage teams to work from the office again. Why not explore hosting a social or event for your team/offices? It benefits you and the wider team.

If you’d like to explore options, feel free to email me — I’m always happy to help and can host at either of our restaurants:
[email protected]

10. Give it time

Lastly, don’t expect results overnight. Genuine connections are built over time.

Be consistent, stay curious, and don’t put too much pressure on yourself — the relationships (and opportunities) will come.