Creative, digital & media strategies to future proof your business
Is your business ready to negotiate another strained trading climate? Or are you looking for ways to get ahead in what could be turbulent times?
We’re all aware of the various headwinds causing economic growth to stall and business confidence to falter. These are always challenging times for businesses, especially for those in the creative industries, because marketing budgets are often the first to be cut when times get tough. But could you be missing a trick?
History has shown that some businesses effectively weather these storms by adopting winning strategies focused on people, processes and possibilities. Using lessons learned from the 2008 recession and Covid 19 pandemic, at this event we’ll explore how you can use creative, digital and media to thrive rather than just survive. From getting ahead of the impending recruitment bubble and retaining the best talent; to driving more business through your creative, digital and media activities; and using insights to identify the opportunities that exist to both learn from the past and future-proof your business ready for challenging economic times.
About the Speakers:
Jon is Sales Director and Director of People, Places & Purpose at Tyler Grange, and Environmental Consultancy, with offices in Manchester and across the UK. Jon has been instrumental in building the company culture at Tyler Grange and champions their employer brand. He’s been key in launching many initiatives including a Tyler Grange Partner Network, community projects and most recently, moving the company to a 4 day week model as part of the national 4 day week pilot programme. Jon has a wealth of experience in building a fantastic place to work, and how to use this as a competitive advantage to attract the best talent.
Clair Wescott, managing director of Fresh Digital, has been a leading figure in the Manchester digital industry for almost 20 years. From leading large teams to delivering on digital strategy, mentoring and being a pioneer for digital change.
Clair has worked closely with development teams at Google to help shape products, worked with some of the largest brands to create innovative campaigns that deliver on objectives, and built up her own in-house teams of experts to help her on the way.
Clair is also the Chair of the pro-manchester Creative, Digital & Media Committee.
Lee Ali is an international speaker, entrepreneur, business coach, mentor, sales strategist and a qualified iMA practitioner. He is widely regarded as the go-to source for attendee engagement and lead generation at global tradeshow exhibitions, conferences and live marketing events.
Lee’s passion from very early on in his business career has been understanding what makes people buy and how to truly connect with them so that they are deeply engaged with what you do.
Lee founded Expo Stars Interactive, an award winning exhibition engagement company in 2007, to support exhibitors worldwide to engage more attendees to their booth and has since experienced first-hand, the success and pain of both growing and downsizing the business.
Lee is also passionate about health and wellbeing. He is a qualified Reiki practitioner and incorporates the power of positive energy into his unique 5 E’s framework for personal, business, sales and marketing success.
Mike is an experienced marketing consultant with nearly 15 years experience across marketing strategy and implementation. A content marketing specialist, Mike will be sharing how businesses can drive highly qualified leads, raise awareness and set their businesses apart through the power of quality content.