Build It, Buy It or Partner? Making Smarter Decisions as Your Business Grows (Rochdale)
As a business grows, it cannot build every capability, employ every specialist or pursue every opportunity alone. Business owners regularly face decisions about whether to invest internally, bring in external expertise or work with another organisation, and getting that decision right can affect cost, capacity and how quickly the business can move.
This event will explore how leaders can make those choices more strategically. The conversation will look at where businesses should protect and develop their own capabilities, when external expertise can provide a faster or more effective route, and where partnerships can help businesses take on larger or more complex opportunities. It will also consider the commercial realities: protecting client relationships, maintaining quality, agreeing responsibilities and making sure any arrangement delivers genuine value.
Attendees should leave with a useful way to assess future opportunities and ask a more important question than “Can we do this ourselves?”, “What is the smartest way for our business to do this?”
About the Speakers:
Allan founded Nielsen & Brown to help UK SMEs adopt AI in a way that delivers real commercial value. As an independent AI strategy and delivery partner, the business supports organisations from strategy and implementation through to training and governance, remaining vendor independent throughout. Drawing on more than a decade of B2B commercial leadership, Allan focuses on practical AI adoption that delivers measurable business outcomes, recently completing a successful pilot with a family-owned business employing more than 210 people.
On stage and in the boardroom, Alison is a high-energy catalyst for change. Drawing on her international career and global market perspective, she challenges the status quo of traditional sales training. She focuses on:
- Reducing Bias: Implementing structured, data-driven recruitment and sales processes.
- Entrepreneurial Sales: Teaching teams to think like business owners to drive higher margins.
- The “Nail It & Scale It” Philosophy: Helping businesses build the foundations today for the global contracts of tomorrow.
Today, Alison leverages her wealth of experience to mentor the next generation of sales leaders and advise CEOs on how to drive sustainable growth. Whether she is leading a private coaching session or addressing an audience of industry leaders, her mission remains the same: to turn sales into a predictable, high-performing engine for every business she touches.
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
