How successful professional service brands achieve unstoppable growth
The fastest growing and most valuable brands stand apart from competitors. They attract and motivate talent to work for them. They are magnets for loyal customers. How do you create a brand like this? You take a position. Occupying a distinct space in the market, and in people’s minds, gives brands unstoppable momentum. Studies of the best-performing brands researched by leading academics and international institutions, validate this.
In this talk Rob Gray, Strategy/Managing Partner at brand agency Squad, will show you how to give your brand unstoppable momentum by taking a position. Rob will share this unique approach Squad use for building positions for professional service and other brands by working from the inside out, fusing both strategic and creative skills. You’ll come away with the following:
- Knowledge of the three components needed to find your brand's position
- Understanding how to create propulsion by turning strategic vision into creative action
- Practical examples from real-life case studies
- Tools and processes you can apply straight away
Rob started his career with the international advertising agency TBWA\. In 2008 he cofounded Squad, whose clients have included: Bristan, Brother, Bruntwood, Duerr’s, Environment Agency, Eurocamp, Hansgrohe, Information Commissioner’s Office, JW Lees, Tebay Services and Umbro. Rob writes for the industry press and regularly delivers keynote addresses, workshops and talks about Squad’s approach.
About the Speakers:
For nearly two decades Rob Gray has helped to create positions for leading brands. He started his career with the international advertising agency TBWA\. In 2008 he cofounded Squad, the brand-building firm that specialises in position. Over the last decade Squad’s clients have included: Brother, Bruntwood, Bristan, Environment Agency, Eurocamp, Information Commissioner’s Office, JW Lees, ZSL London Zoo, Sanger Institute and Tebay Services. Rob writes frequently for the industry press and delivers keynote addresses, workshops and talks for a range of events.