How to make the most of paid media on limited budgets

Date: Wednesday 23rd September 2020
Time: 12:30 PM - 01:00 PM
Location: Webinar, Microsoft Teams, Joining instructions to follow,
Cost: Free

BIG Lunchtime Conversations are a series of webinars that will give participants access to marketing industry experts for bitesize discussions around some of the key trends and opportunities available in a post-COVID world.


View the last BIG lunchtime conversation here.


How to make the most of paid media on limited budgets

Digital advertising boasts an extremely powerful range of targeting options and reporting features across an array of social media platforms and search engines.

Audiences can be pinpointed with the most granular of targeting combinations to position your brand front-and-centre when potential customers spend time online… what’s not to love?!

Well, unfortunately incorporating digital advertising into your marketing mix comes at a cost…

If you’re new to the party, knowing where to start can be a head-scratcher and dipping the toe in the water a daunting prospect!

You might find yourself with a shoestring media budget with high hopes of maximising the return on investment in worries of wasting those advertising £s on the wrong platforms/audience.

This is arguable more relevant now than ever before as the world looks forward post-COVID!

In this lunchtime webinar, join Craig Edwardson from full-service marketing agency BIG Partnership who will discuss the following questions:

  • Should my brand be investing in paid media?
  • Which digital advertising platforms best suit your objectives?
  • How do I even begin to calculate a media budget?
  • When can I expect results? How do I know it’s working?


This webinar will suit anyone looking to learn about the digital advertising platforms that they should be using to get their brand seen online with a limited media budget.

About the Speakers:

Craig Edwardson Head of Paid Search -

Craig leads the paid search team at BIG and has been managing successful digital advertising strategies for over eight years. Since joining BIG in 2015, he has worked with a broad range of clients ranging from airlines to high street jewellers and home developers to accountancy firms. Craig holds individual qualifications from Google Ads, Google Analytics and Microsoft Ads.​

Interested In The Event?

If you’re interested in attending, you can book online here.