Measurable Media: The New Era Of Traditional Advertising
Join CNS Media for an insightful discussion on how traditional advertising channels are evolving in the age of data-driven marketing. As audience behaviour becomes increasingly fragmented across platforms, brands are under growing pressure to deliver campaigns that are not only impactful, but also measurable and accountable.
Led by senior leaders at CNS Media with extensive experience across the media and advertising industry, this event will explore how channels such as TV, Radio and Out of Home are now capable of delivering the same precision targeting and measurable performance traditionally associated with Paid Digital campaigns. Drawing on real-world campaign data, audience insights and industry case studies, the session will demonstrate how advertisers can reach highly specific audiences while accurately tracking campaign effectiveness and return on investment.
The discussion will also examine how advancements in data and attribution modelling are reshaping the media landscape, enabling brands to combine the brand-building power of traditional media with the accountability and targeting capabilities of digital advertising.
Attendees will gain practical insight into how integrated media strategies can drive stronger business outcomes, improve audience engagement and maximise marketing budgets across multiple channels.
Whether you are a business owner or brand-side marketer, this event will provide valuable insight into the future and opportunities of measurable media.
Spaces are limited, so register now to secure your place.
Please note that this event is reserved for members only.
If you are interested in becoming a member, please contact [email protected] for more information
About the Speakers:
Tom joined CNS Media in 2018 and has played an instrumental role in delivering major campaigns for some of the agency’s biggest clients, with a particular specialism in digital TV advertising and integrated media strategy.
Working closely across media, digital and creative, Tom helps brands uncover new marketing opportunities through insight-led planning, audience targeting and campaign performance analysis. He is particularly passionate about bringing traditional media into the modern era of digital marketing, demonstrating how channels such as TV, radio and Out of Home can deliver measurable ROI when campaigns are planned, executed and tracked effectively.
Before joining CNS Media, Tom spent more than 15 years at Global, where he progressed to the role of Commercial Director, building extensive experience across the UK media landscape.
Adele has worked in the media industry since 2017, building experience across all areas of media planning and buying with a particular specialism in TV advertising. She has delivered campaigns across a wide range of sectors, from national charities and travel brands to finance, retail and health food businesses, primarily supporting B2C brands alongside SME clients.
Since joining CNS Media, Adele has worked across a portfolio of well-known brands including The Range, Grape Tree, Marks Electrical, Resorts World and Live Nation/Cuffe & Taylor. More recently, she has played a key role in developing CNS Media’s insight-led approach, helping clients better understand audience behaviour, campaign performance and data-driven targeting strategies.
In recognition of her work within the industry, Adele was shortlisted for Young TV Planner of the Year 2025.
With 25 years experience in the advertising industry, Alex leads the Manchester team at CNS Media, working with clients across a diverse range of sectors to deliver impactful, results-driven campaigns.
Combining extensive media expertise with a strong understanding of data-driven advertising, Alex is passionate about creating campaigns that not only perform, but genuinely stand out. Working closely with CNS Media’s in-house creative team, he helps brands connect with the right audiences and stand out from the crowd with strategic creative.
Having lived in Greater Manchester for more than 20 years, Alex is a well-connected and respected figure within the North West media industry.
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
