Social Listening and how it can improve your business
BIG Lunchtime Conversations are a series of webinars that will give participants access to marketing industry experts for bitesize discussions around some of the key trends and opportunities available in a post-COVID world.
View the last BIG lunchtime conversation here.
Social Listening and how it can improve your business
Ever wondered what your customers are saying about you, but not to you?
Earned social is often the side of social media that no one thinks of , but can be the most important.
Social listening can help you better understand your customers, competitors, and industry.
It can be used to inform product pushes, key customer profiles and crisis management.
Being able to map key terms and trends is key for crisis management and can be very important when it comes to understanding your management and how all your different strategic touchpoints come together.
In this lunchtime webinar, join Megan Reid from full-service marketing agency BIG Partnership who will discuss the following questions:
- What does social listening do?
- What business insight can I gain from social listening?
- How can I use social listening to map campaigns and crisis alike?
This webinar will suit anyone looking to learn about the impact and purpose of social listening and how to get the most out of their organic social media.
About the Speakers:
Megan leads the social media team at BIG and has been managing social accounts and campaigns for over 6 years. In previous roles she’s worked both in house at STV, and at previous agencies. Social listening has always been key to the way she works, deciding strategy and shaping content. Since she’s been at BIG, she has worked across The Macallan, Stewart Milne Homes, Peel Ports and Aberdeen Football Club.
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
