Standing Out in a Crowded Market: Winning More of the Right Deals (Rochdale)
Standing out in a crowded market takes more than a strong sales approach. With buyers more informed, cautious and selective, businesses need their marketing and sales to work together to attract the right opportunities and turn interest into business.
We’ll explore how to make your business more visible to the customers you want to reach, from digital marketing and content to communicating your offer with greater clarity. We’ll then look at what happens once that interest becomes an opportunity, including how to build trust, manage longer decision-making cycles and keep prospects moving through the sales process.
Using practical insights from both marketing and sales, this session will help you understand how the two can work together more effectively to generate better opportunities, strengthen your pipeline and win more of the right business without relying on price to compete.
About the Speakers:
I help organisations use WhatsApp and chat marketing to simplify communication, boost response rates and build smarter customer journeys that actually work. With 20+ years’ experience delivering digital solutions, I support everything from idea development to production—using messaging flows, video and interactive content to drive clarity, connection, and measurable results across events, leisure, retail, charity, membership organisations and more.
Head of SEC Newgate’s Northern office in Manchester, Simon is a strategic communication professional and former journalist with extensive experience across the public and private sectors. The Manchester team work on behalf of organisations leading transformational change, including developers of new homes, renewable energy projects, major infrastructure and more.
Simon joined SEC Newgate from Transport for Greater Manchester, where he supported the rollout of the transformational Bee Network and led communications for the revised Greater Manchester Clean Air Plan.
In a first for a Destination Management Organisation, Simon served as Content Curator on behalf of the Greater Manchester Local Enterprise Partnership (now GM Business Board) at Marketing Manchester, part of the Growth Company. The role supported the city-region in increasing awareness of its sector strengths nationally and internationally, helping to attract inward investment, visitors and students.
Simon worked at the Manchester Evening News for 15 years, with stints on the business and features desks. He edited the MEN’s award-winning standalone business magazine, Greater Manchester Business Week.
Rachel is MD of Start, a B2B marketing consultancy based in the North West, founded in 2016. With a background spanning professional and financial services, technology and social impact, Rachel works with a wide range of businesses and brands, from scaleups to global enterprises, that have something to say and want to do good in the world – helping them find clarity, confidence and sharper messaging.
As a CIM Chartered Marketer, Fellow of the Institute of Data & Marketing and certified for High Impact Leadership from UC Berkeley, Rachel combines commercial thinking with academic understanding and strategic execution. Rachel is also a passionate advocate for agile, flexible work that nurtures independent talent, working with a handpicked network of freelancers, fractionals and independents as part of Start’s unique ‘Curated Creatives’ model. Rachel is also a Trustee for Greater Manchester Mayor’s Charity and a mentor on the Creative Mentors Network scheme.
On stage and in the boardroom, Alison is a high-energy catalyst for change. Drawing on her international career and global market perspective, she challenges the status quo of traditional sales training. She focuses on:
- Reducing Bias: Implementing structured, data-driven recruitment and sales processes.
- Entrepreneurial Sales: Teaching teams to think like business owners to drive higher margins.
- The “Nail It & Scale It” Philosophy: Helping businesses build the foundations today for the global contracts of tomorrow.
Today, Alison leverages her wealth of experience to mentor the next generation of sales leaders and advise CEOs on how to drive sustainable growth. Whether she is leading a private coaching session or addressing an audience of industry leaders, her mission remains the same: to turn sales into a predictable, high-performing engine for every business she touches.
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
