Standing Out in a Crowded Market: Winning More of the Right Deals (Rochdale)
Standing out in a crowded market takes more than a strong sales approach. With buyers more informed, cautious and selective, businesses need their marketing and sales to work together to attract the right opportunities and turn interest into business.
We’ll explore how to make your business more visible to the customers you want to reach, from digital marketing and content to communicating your offer with greater clarity. We’ll then look at what happens once that interest becomes an opportunity, including how to build trust, manage longer decision-making cycles and keep prospects moving through the sales process.
Using practical insights from both marketing and sales, this session will help you understand how the two can work together more effectively to generate better opportunities, strengthen your pipeline and win more of the right business without relying on price to compete.
About the Speakers:
I help organisations use WhatsApp and chat marketing to simplify communication, boost response rates and build smarter customer journeys that actually work. With 20+ years’ experience delivering digital solutions, I support everything from idea development to production—using messaging flows, video and interactive content to drive clarity, connection, and measurable results across events, leisure, retail, charity, membership organisations and more.
Rachel is MD of Start, a B2B marketing consultancy based in the North West, founded in 2016. With a background spanning professional and financial services, technology and social impact, Rachel works with a wide range of businesses and brands, from scaleups to global enterprises, that have something to say and want to do good in the world – helping them find clarity, confidence and sharper messaging.
As a CIM Chartered Marketer, Fellow of the Institute of Data & Marketing and certified for High Impact Leadership from UC Berkeley, Rachel combines commercial thinking with academic understanding and strategic execution. Rachel is also a passionate advocate for agile, flexible work that nurtures independent talent, working with a handpicked network of freelancers, fractionals and independents as part of Start’s unique ‘Curated Creatives’ model. Rachel is also a Trustee for Greater Manchester Mayor’s Charity and a mentor on the Creative Mentors Network scheme.
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
