Agenda Revealed for BEE More – the creative and digital conference for 2020 – 26th November, 09.30 – 13.00
18th November 2020, 9:26 am
We are delighted to share with you our agenda which will set you up with all the insights, ideas and practical advice you need to be successful in the year ahead. Speakers from the region’s leading agencies and in-house teams will bring you up to speed on digital transformation, remote productivity hacks and all the latest trends and developments in tech, the web and marketing.
Thursday 26th November 2020
09.30 – 09.35 Welcome by Dan Nolan, Creative pro-manchester co-chair & Digital Marketing Consultant
09.35 – 09.55 Assessment Based Marketing – The future of personalisation?
Lee Ali & Mike Pye- E5 Interactive
Professional Service Businesses have common sales and marketing challenges. During this session Lee and Mike will explore how businesses can differentiate themselves and offer a truly personalised and engaging customer buying journey.
09.55 – 10.25 Personalisation: The opportunities and threats of targeted marketing
Dan Nolan, Mike Pye – E5, J Cromack – MyLife Digital, Alex Kington – TAG
Personalised, targeted marketing has been a topic of much controversial discussion in recent years as the profile of the Cambridge Analytica scandal and the production of Netflix documentaries such as the great hack and the social dilemma continue to make us more and more aware of the potential dangers and negative consequences of social media. But is it all doom and gloom or are there some real positive benefits to having such information at our finger tips and allowing businesses to market the products, insight and services available to us. Following the great session by Lee Ali on the future of personalization our panel will discuss the pro and cons, opportunities and threats of targeted marketing.
10.25 – 10.35 Break
10.35 – 10.55 From grand relaunch plans to innovative brand led experiences: how Virgin Money responded to the challenges posed by Covid to introduce Brighter Money
David Judic – Virgin Money
Experienced leader, marketer, and digital & customer innovator David Judic will talk about his experience across retail and SME banking, marketing, innovation and design thinking. How to innovate during a crisis and putting your customer at the heart of your communications.
10.55 – 11.25 Regionalization: Creating regional brand identities
Sam Booth – pro-manchester, Christian James- IF Agency, Lisa Morton – RDPR, Sophie Parfitt – AO
Manchester has always been loud, proud and famous for ‘doing things differently’ and never more so than during the past 8 months which have challenged every town, city and country in the world. Greater Manchester has continued to bang its drum, to collectively come together, galvanise the communities and draw on its strengths as a collaborative, compassionate and united region. Our next panel will be discussing the positive and negative impact of creating regional brand identities. Is it only a force for good or can it serve to creating animosity and isolate us from the rest.
11.25 – 11.55 Localisation vs Globalisation: How do we put GM on the international stage?
James Spiers – MIDAS, Victoria Braddock – Marketing Manchester, Louise Day – Manchester Central, Frank Barker – AZO Network, Phil Birchinall – Discovery Education
Taking the previous panel discussion to the next level this session will not only focus on creating regional identities but talk us through how we translate that to the world. How do we put Greater Manchester on the international stage and what are the opportunities and pitfalls for us to be aware of?
11.55 – 12.05 Break
12.05 – 12.25 Online Harms – new UK legislation. Is this a positive or negative approach?
Martin SFP Bryant – Big Revolution and Steve Kuncewicz – BLM
The Government has made it clear that it intends to make the UK the “safest place in the world to be online” by tackling a number of potential “harms” through the first real attempt to regulate the online world and the imposition of a new “duty of care” on platforms and providers. This session will see Steve and Martin debate the rights and wrongs of these proposals, and ask if they’ll really bring about a change in the online experience or just lead to new disputes that will see them brought the Courts for years to come.
12.25 – 12.55 Top 10 things on the digital and creative radar for 21
Dan Nolan, Matt Harney – Apadmi, Dr Kirsty Fairclough – MMU
As the curtain falls on another year, thoughts turn to swotting up on the digital and tech trends that will make the news in 2021. But this new year brings with it a unique set of circumstances, with many of us wanting to add new skills to our repertoires ahead of big new challenges. What are the big digital and tech trends to look out for in 2021? How can individuals best hone their digital skills? What technologies should businesses adopt to help themselves, their people and their customers?
12.55 – 13.00 Close by Dan Nolan
For more information and full speaker line up please visit the BEE More event page